AudiencePoint Blog
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Why AudiencePoint doesn’t use Log4J
AudiencePoint does not use Log4J So let’s get right to the point. In the event you are worried or concerned, AudiencePoint does not and has not ever...
Send to Open Time
Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one...
Better Data, Better Outcomes
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your...
How can Engagement Data keep your list healthy?
Last week we talked about the importance of knowing if your engagement data is real. This week we wanted to discuss the value of using that data to...
How do you know your Engagement Data is real?
How do you know your engagement data is real? This is a question that we have been asking here at AudiencePoint since our inception. Some of the...
iOS 15: One Month of User-Agent Open Trends
In last week’s Nerd Voice article, we talked about the effect of Apple’s MPP changes on measured open rates. We have been filtering out false opens...