Verify an Email List

Sep 08, 2023

AudiencePoint Team

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Are you wondering how to verify an email list, and you’re not sure where to start or what the best options available are? Many new email marketers or business owners have run into this issue. 

In this article, we’ll cover everything you should know about verifying your email list, email address verification tools, and other resources available that can help you get the best results. Keep reading for all the information. 

Is There a Way to Verify an Email List?

If you’re wondering how to verify email lists or if there’s even an option for this, you’re in luck because there are several options available at your disposal that can help. 

The most common way that marketers verify email lists is through email address verification tools. There are several brands and types of tools available, so choosing the right one can feel a bit tricky. 

That said, the general use of an email verifier is pretty standard in today’s email marketing space, where there are more bots and fake email signups flooding lists that can cause several issues. 

The Most Common Type of Email Verification Tool

The most common email verification tool that marketers will deploy is one that verifies an email address the moment someone signs up for your list. 

Typically, this process will involve sending a code or button to the email address that your new subscriber entered into the signup form. If they’re able to click the button or enter the code they received, it shows they have access to that inbox. It’s a short and simple process that ensures you only add subscribers to your list that use a real email address. 

Bulk Email Verification Tools

In addition to the more standard email verifier listed above, we’re seeing an increasing number of email marketers using bulk email verification tools. That’s for good reason because these tools can help a lot. 

Bulk verifiers are a great tool for your arsenal because they can verify an already established email list to ensure all of your subscribers have active inboxes. These tools will typically be used when marketers don’t do an initial verification or to ensure the long-term health of their list simply. 

Your email subscribers can delete their email accounts or start using a different email address and still have their old, now unused email on your list. It creates similar problems as fake email list sign-ups do, just later on in the process. That’s why regularly verifying with a bulk verifier can be a good practice. 

What Tools Can Help?

If you’re looking for a tool that can assist in the above-mentioned process of verifying an already-established list of subscribers and maintaining a list of active subscribers for the long term, AudiencePoint will provide a great solution for your needs. 

AudiencePoint’s email verification is one of the best long-term email marketing solutions because we use several data points to help you clean your list and maintain an actively engaged audience. We track email engagement across our second party data pool to measure how your subscribers interact with their inbox. 

Our solutions driven by our data pool will help you improve deliverability and simply get the most engagement and profit out of all your email marketing efforts. 

Can You Validate an Email Address Without Sending an Email?

Many marketers wonder if they can perform email list validation without sending emails. This is usually due to fear of email bounces if you didn’t do an initial verification email when setting up your list in the first place. Let’s first start with some manual ways you could verify an email address without sending an email to the recipient. 

  • IP Address and DNS Checks: One of the ways you can verify an email is by looking up the recipient’s IP address or DNS. Tools like MXToolbox can be used for this process. While this can be a decent method, there’s a learning curve to it, and it can be tedious to go one-by-one through each of the emails on your list. 
  • Server pings: You can also try pinging the server of the recipient’s email address via tools like PuTTY for Telnet. While it can give you a good signal of whether an email inbox is active, once again, it is a rather technical and tedious process. 
  • Checking for syntax misspellings or spammy usernames: Many fake email addresses will have misspellings of common free email domains. You’ll see variations like “” or something similar. You can also look for usernames with a bunch of random numbers and letters. That said, this is very time-consuming and not very accurate.

While some of these options can work pretty well, they’re simply not scalable for serious email marketers that have an extensive email list. Think about how long it would take you to review one-by-one through a list of 10,000+ subscribers. There’s simply not enough time in fast-paced business environments for that. 

Tools like AudiencePoint that can help you maintain a clean email list and remove any dormant emails are a much easier solution. 

What Are the Tools for Verifying Email and Identifying Invalid Addresses?

When looking for tools on the market that can verify emails, you’ve probably seen tons of different options. Some of the common names are:

  • NeverBounce
  • Bulk Email Checker
  • Xverify

While all of these are good, relatively cheap options to verify an email, they don’t necessarily give you the best possible results or email verification services. After all, many marketers need a bulk email verification service that can quickly and accurately verify email addresses.

For email marketers that want to get the optimal results from their bulk email verification efforts, going with a more premium option like AudiencePoint is a better bet. 

One of the ways that AudiencePoint stands out over the other options listed is the use of second-party data. Our email verification tool is powered by data that includes 90% of US consumers and captures 1.7 trillion behavior signals per week. A lot of extra analysis can be done with that through our tools to give you much more accurate results. 

How Much Is Email Verifier?

Many marketers also search for “email list verify pricing” when looking through popular options. 

You do have some relatively good options that will give you the ability to do a free email list check, such as NeverBounce. Bulk Email Checker can also verify 10,000 emails for just $10. Xverify and are between $50-99 per 10,000 emails checked. 

However, once again, while these options are affordable if you’re just starting out, serious email marketers with extensive email lists will want to invest in more premium solutions to get better results in the long term. 

What Programs Use Email Confirmation?

Generally, most email marketing platforms you use to build your list and send out automated campaign emails will offer an option for email confirmation where someone verifies their email right away when they sign up. Platforms that offer it include popular options like Mailchimp, Brevo, and MailerLite. 

When you use platforms like these to do an initial email verification, you also get the benefit of AudiencePoint being able to integrate effectively with them. That way, you can confirm their email right away and then ensure the customers who sign up for your list stay active and engaged long-term. It provides an excellent all-around solution. 

What Happens If You Don’t Verify Email?

After reviewing all this information about how to verify emails, you may still be wondering if it’s worth it. After all, how much could having fake emails on your list really impact your success? It can be a big problem. Let’s break it down. 

When you get fake emails from bots or customers trying to navigate around requirements, it causes the marketing content you send to those addresses during your campaigns to bounce. At first, that doesn’t sound like the worst thing. However, it is because it triggers spam filters from mailbox providers.

If you consistently have a lot of email bounces, mailbox providers will assume that emails coming from your business domain are spam. Then you’ll have more content going to spam folders and increasing numbers of bounces, even from subscribers that have active email addresses. It can turn into a mess that really hurts engagement. 

This situation is hard to recover from. That’s why it’s a much better idea to invest in insight software like AudiencePoint to make this process easier. It’ll save you a lot of work later on down the line. 

How Do I Validate an Email List and Remove Invalid Email Addresses?

When trying to achieve a valid email address list, it’s important to understand the difference between the terms email list validation and verification. 

Many tools can help you verify, which means they check to see that the inbox is active. However, validation takes things a step further to check for spam traps, catch-alls, and other common occurrences that can hurt engagement in the long run. 

To properly validate an email list, you want to look for tools that do checks beneath what many options do on the surface level. That’s why premium options like those provided by AudiencePoint are your best bet. 

Our use of second-party data, analysis of subscriber activity, and isolation of Apple MPP opens from reporting help our insight software provide you with much more accurate data about your subscribers. We help catch subscribers that should be removed that many other tools wouldn’t be able to identify. 

What Is Email Scrubbing?

Email scrubbing, also sometimes referred to as email list cleaning, is the process of removing invalid, dormant, or spam email addresses from your list to improve deliverability rates. As you can tell from all the information in this article, it’s a very important process to ensure the long-term success of your email marketing efforts. 

How AudiencePoint Can Help Validate Email Addresses

If you’re looking for the most optimal long-term solution to build and maintain a healthy email list, AudiencePoint’s solutions should be your go-to insight software for the job. Our tools take things a step further than just providing metrics and give you actionable insights on how you can improve your email campaigns with minimal analysis or effort on your part. 

Any busy business owner or marketer can benefit from knowing when the best times are to send content, how to appropriately segment email lists, how to generate better engagement, and when to re-engage or remove subscribers from their list. We aim to help you create an optimal setup for success that makes your job easier. 

Contact us today to learn more about getting started with AudiencePoint.