Here at AudiencePoint, February has flown by! With so much going on, we want to update you on...
There are a few great reasons to invest in a Send Time Optimization Solution.
- Increase open and click rates!
- More people will see your messages
- Protect your deliverability
- Honors the time and inbox of your recipient, sending them messages that they want when they are available to read it.
- Your creative team can focus on good content. That stuff takes time to produce good quality work.
- You won’t have to send as much AND you get a better response.
- Less time for the creative team + Fewer messages being sent = LESS COST
- More message will hit inboxes. There is a relationship between the large email providers ( Google, Microsoft, Yahoo, AOL ). If there are a lot of message all arriving at the exact same time, these providers may evaluate to see if you are spam.
- Improves an already effective sales channel. Email is already the highest Return on Investment in the digital marketing world.
- No need to change from your current ESP, AudiencePoint partners with ESPs to provide this feature to as many providers as possible.
- No more typos 2 hours after the “big” send. Remember that email that you sent out to 1,200,000 people and you discovered there was a typo in it two hours later.
- Reduces risk of sending a Giant campaign out ( typos, offer changes, etc )
- You can now answer the question, “When is the best time to send emails?”