Subscriber Deployment Optimization maximizes click-through
and conversion rates
Increase click-through and conversion rates with Subscriber Deployment Optimization. We move beyond generic ESP solutions and provide insight into the exact day and time each one of your subscribers is the most engaged with their inbox, not just your previous sends.
Eliminate observer bias
Optimizing send times with your first-party ESP data will never generate true breakthroughs. Your ESP can only tell you which of your previous sends was the best. AudiencePoint’s Subscriber Deployment Optimization provides the three-dimensional view of a subscriber’s inbox necessary to see when your recipient is the most engaged, making significant gains in click-through and conversion rates.
- Send when your subscribers are ready to shop
- Drive higher engagement metrics
Leveraging Subscriber Deployment Optimization for re-engagement shows a 225% increase in engagement from dormant customers
Deliver emails when your subscribers are in their inbox
First, the bad news – your subscribers are not sitting on their phones waiting to receive your emails. The good news – Subscriber Deployment Optimization will place your perfectly crafted email at the top of their inbox for when they are ready.
- Drive higher conversion rates, repeat revenue, and lifetime value
- Increase inbox placement and boost your sender reputation
Apple MPP skyrocketed open rates – estimates say the real open rate is around 17%-28%. Other send time optimization solutions don’t account for MPP, but AudiencePoint’s Subscriber Deployment Optimization solution removes bot-triggered events and other auto opens before we provide insights.
Don’t look like a spammer with smart throttling
Send Time Optimation personalizes the insight by the subscriber so the inbox providers view your emails like a friend delivering great news – not a spray-and-pray sender.
Deliverability statistics show that just 81% of commercial emails land in the inbox. Use Subscriber Deployment Optimization and get your perfectly optimized emails seen.
Ready to get personalized send time recommendations?
Second Party Data Pool
Our second party data pool powers Subscriber Deployment Optimization putting you to the top of the inbox when your subscribers are ready to engage. Take your email marketing to the next level with AudiencePoint’s Subscriber Deployment Optimization.
Choose What’s Right for Your Business
What Our Customers Say
“We suppressed the dormant Gmail addresses and saw a dramatic improvement in our Inbox placement! Our team is glad to have made an impact with your tool – so thank you!”
– Email Marketing Manager at a major insurance provider
CEO “LOREM”
“We are pleased with how AudiencePoint has approached privacy for our customers, and we believe their approach is compliant with GDPR, CCPA, and is also positioned to comply with future privacy regulations.”
Founder and President of a leading digital marketing agency
CEO “LOREM”
“AudiencePoint helped us identify our lapsed subscribers that were still mailable. Because of their data, we were able to increase the number of reactivated subscribers across all of our enterprise brands.”
Director of Email Marketing at a national e-commerce brand
CEO “LOREM”
Partners
Our pre-built integrations and API make it easy to connect to your ESP so you can begin building engagement and driving revenue quickly.
Ready to get personalized send time recommendations?
Send Time Optimization
Optimizing send times is one of the most important parts of running a successful email marketing campaign. Most people get tons of emails every day, so sending your emails at the right time is vital. When you send emails at the times your readers are checking their inboxes, the chances of your emails being opened increase dramatically. Let’s dive into send time optimization and how you can use it to increase your open rates, click-through rates, and conversions.
What Is Send Time Optimization?
Send time optimization involves finding the best days and times to send email marketing content. There are certain days and times when your subscribers will be more engaged or ready to convert than others. Using send-time optimization will help you send emails at optimal times when your audience is most engaged.
How Does Send Time Optimization Work?
On the surface level, send time optimization sounds simple. You send emails at the right times, and they get more engagement. However, the process is not quite that easy.
To start, if you were to try to optimize send times manually, it would take a lot of effort. You would have to analyze data for hours, do a lot of test email campaigns, or simply make the best guess based on your target audience. These methods would still leave you with less-than-accurate results for determining the best send times for email marketing campaigns.
The best way to optimize send times is to use tools that can accurately and efficiently analyze the data for you. AudiencePoint has a Send Time Optimization tool that makes this process simple.
How Send Time Optimization Through AudiencePoint Works
AudiencePoint’s Send Time Optimization is one of the most effective tools for optimizing your overall email marketing strategy. Our STO tool doesn’t just look at how your subscribers are responding to your emails. Instead, we look at a huge pool of second-party data to see how your subscribers are interacting with their inboxes on a daily basis. This lets you know when your subscribers are most likely to be in their inboxes before you’ve even sent the first email to your list.
Our STO tool also allows you to use this data to segment your email lists all the way down to the individual subscriber, rather than sending out email campaigns based on average open times. This gives you an advantage over your competitors, who are likely sending out batches of emails based on average open times.
Lastly, our STO tool takes Apple MPP opens into account. This means that your overall metrics will not be impacted by bot opens on Apple devices. This gives you much more accurate reporting about your campaigns.
The best part is that AudiencePoint’s STO tool is not tied to any one email service provider (ESP). It can be easily integrated into any major ESP and immediately be applied to your existing campaigns.
How Does AudiencePoint’s Send Time Optimization Tool Compare with Other Popular STO Tools?
There are many popular Send Time Optimization tools on the market. You may be wondering what makes AudiencePoint’s STO tool superior to other options. Our tool is a standalone solution, vs other tools on the market that are simply add-ons to larger platforms. That means our tool can be integrated with any major email service provider and that it was carefully made with email optimization as the top priority.
Let’s take a look at how AudiencePoint’s STO tool stacks up to other options on the market.
Hubspot’s Send Time Optimization Vs. AudiencePoint’s Send Time Optimization
While Hubspot is a powerhouse among digital marketing tools, its STO feature is not as robust as AudiencePoint’s. Hubspot only uses a sender’s data to create suggested send times. It doesn’t have any STO automation tools, and it does not allow you to customize send times for individual subscribers.
AudiencePoint’s STO can be easily integrated into Hubspot, so that you can quickly fill in these gaps and optimize send times for your next email campaign.
Mailchimp’s Send Time Optimization Vs AudiencePoint’s Send Time Optimization
Mailchimp is a popular email service provider that has an optional Send Time Optimization feature built into the platform. This feature does a good job of determining the best time to send an email campaign, as it collects data from all campaigns across its users. However, it does not allow the user to segment email campaigns down to the individual user. You will still have to pick a certain time to send out your entire email campaign.
Additionally, Mailchimp is not currently addressing the issue of Apple MPP opens, which can skew your reporting metrics. AudiencePoint had this issue in mind while building the Send Time Optimization tool, so our tool filters out bot opens on Apple devices for more accurate metrics.
The good news is that if you already use Mailchimp, AudiencePoint’s STO tool can be easily integrated into the platform, so you can start optimizing your send times down to each individual subscriber right away.
Salesforce’s Einstein Send Time Optimization Vs AudiencePoint’s Send Time Optimization
AudiencePoint is a better overall option than Salesforce’s Send Time Optimization for two main reasons.
- First, the Einstein STO tool doesn’t take Apple MPP opens into account. This means that your open rate will be skewed by the mechanical opens on Apple products and not be as accurate. On the other hand, AudiencePoint’s STO primarily weighs clicks over opens and filters out opens by Apple bots, giving you much more accurate metrics.
- Secondly, AudiencePoint’s second-party data pool allows users to create targeted emails down to the individual user. This removes the need for test campaigns and lets users start off with highly targeted send-times from the start.
The good news is that AudiencePoint is a Salesforce partner, and Salesforce users can get STO in Salesforce’s AppExchange.
Contact AudiencePoint Today
Ready to optimize send times for your email campaigns and drive email marketing results? Contact AudiencePoint today. We’d love to answer any questions you have about our Send Time Optimization tool.