Send Time Optimization Solution

Send Time Optimization

Optimizing send times is one of the most important parts of running a successful email marketing campaign. Most people get tons of emails every day, so sending your emails at the right time is vital. When you send emails at the times your readers are checking their inboxes, the chances of your emails being opened increase dramatically. Let’s dive into send time optimization and how you can use it to increase your open rates, click-through rates, and conversions.

What Is Send Time Optimization?

Send time optimization involves finding the best days and times to send email marketing content. There are certain days and times when your subscribers will be more engaged or ready to convert than others. Using send-time optimization will help you send emails at optimal times when your audience is most engaged. 

How Does Send Time Optimization Work?

On the surface level, send time optimization sounds simple. You send emails at the right times, and they get more engagement. However, the process is not quite that easy. 

To start, if you were to try to optimize send times manually, it would take a lot of effort. You would have to analyze data for hours, do a lot of test email campaigns, or simply make the best guess based on your target audience. These methods would still leave you with less-than-accurate results for determining the best send times for email marketing campaigns. 

The best way to optimize send times is to use tools that can accurately and efficiently analyze the data for you. AudiencePoint has a Send Time Optimization tool that makes this process simple. 

How Send Time Optimization Through AudiencePoint Works

AudiencePoint’s Send Time Optimization is one of the most effective tools for optimizing your overall email marketing strategy. Our STO tool doesn’t just look at how your subscribers are responding to your emails. Instead, we look at a huge pool of second-party data to see how your subscribers are interacting with their inboxes on a daily basis. This lets you know when your subscribers are most likely to be in their inboxes before you’ve even sent the first email to your list. 

Our STO tool also allows you to use this data to segment your email lists all the way down to the individual subscriber, rather than sending out email campaigns based on average open times. This gives you an advantage over your competitors, who are likely sending out batches of emails based on average open times.

Lastly, our STO tool takes Apple MPP opens into account. This means that your overall metrics will not be impacted by bot opens on Apple devices. This gives you much more accurate reporting about your campaigns.   

The best part is that AudiencePoint’s STO tool is not tied to any one email service provider (ESP). It can be easily integrated into any major ESP and immediately be applied to your existing campaigns. 

How Does AudiencePoint’s Send Time Optimization Tool Compare with Other Popular STO Tools?

There are many popular Send Time Optimization tools on the market. You may be wondering what makes AudiencePoint’s STO tool superior to other options. Our tool is a standalone solution, vs other tools on the market that are simply add-ons to larger platforms. That means our tool can be integrated with any major email service provider and that it was carefully made with email optimization as the top priority. 

Let’s take a look at how AudiencePoint’s STO tool stacks up to other options on the market.

Hubspot’s Send Time Optimization Vs. AudiencePoint’s Send Time Optimization 

While Hubspot is a powerhouse among digital marketing tools, its STO feature is not as robust as AudiencePoint’s. Hubspot only uses a sender’s data to create suggested send times. It doesn’t have any STO automation tools, and it does not allow you to customize send times for individual subscribers. 

AudiencePoint’s STO can be easily integrated into Hubspot, so that you can quickly fill in these gaps and optimize send times for your next email campaign. 

Mailchimp’s Send Time Optimization Vs AudiencePoint’s Send Time Optimization 

Mailchimp is a popular email service provider that has an optional Send Time Optimization feature built into the platform. This feature does a good job of determining the best time to send an email campaign, as it collects data from all campaigns across its users. However, it does not allow the user to segment email campaigns down to the individual user. You will still have to pick a certain time to send out your entire email campaign.

Additionally, Mailchimp is not currently addressing the issue of Apple MPP opens, which can skew your reporting metrics. AudiencePoint had this issue in mind while building the Send Time Optimization tool, so our tool filters out bot opens on Apple devices for more accurate metrics.

The good news is that if you already use Mailchimp, AudiencePoint’s STO tool can be easily integrated into the platform, so you can start optimizing your send times down to each individual subscriber right away.  

Salesforce’s Einstein Send Time Optimization Vs AudiencePoint’s Send Time Optimization 

AudiencePoint is a better overall option than Salesforce’s Send Time Optimization for two main reasons.

• First, the Einstein STO tool doesn’t take Apple MPP opens into account. This means that your open rate will be skewed by the mechanical opens on Apple products and not be as accurate. On the other hand, AudiencePoint’s STO primarily weighs clicks over opens and filters out opens by Apple bots, giving you much more accurate metrics. 
• Secondly, AudiencePoint’s second-party data pool allows users to create targeted emails down to the individual user. This removes the need for test campaigns and lets users start off with highly targeted send-times from the start.

The good news is that AudiencePoint is a Salesforce partner, and Salesforce users can get STO in Salesforce’s AppExchange.

Contact AudiencePoint Today

Ready to optimize send times for your email campaigns and drive email marketing results? Contact AudiencePoint today. We’d love to answer any questions you have about our Send Time Optimization tool. 

FAQs

Q: Why Is It Important To Optimize Email Send Times?

A: Other than the simple fact that consumers may engage more at some times than others, send time optimization is important because it will help your emails stand out from competitors.

Your subscribers likely receive hundreds of emails each day from other companies. So how do you make yours stand out? Send your emails at the most optimal times, when subscribers are most likely to check their inboxes.

Q: Why Does Send Time Optimization Work?

A: When you send an email right before someone checks their inbox, it will appear toward the top of their list of emails. This gives you a much better chance of subscribers seeing your emails and deciding to open them. They’ll see your content before anything else, which means you’ll have their full attention right off the bat.

Many people check emails when they’re on the go, which can lead to distractions coming up before they see your content. Consumers may also see another email that catches their attention before they get to yours, which takes away a potential email open. Having your email at the top of their inbox gives you the best chance of getting it opened.

Q: How Do You Figure Out Optimal Days and Times to Send Marketing Emails?

A: If you’ve seen an email metrics dashboard and the vast amount of data that can be displayed, you may be wondering how to make sense of all of it. You may also wonder if a send-time optimization algorithm exists to figure out the most optimal days and times to send marketing emails.

Ultimately, you would have to do a lot of deep data analysis on your own to really figure out the best days and times to send marketing emails. It wouldn’t be realistic for most businesses to hire people to analyze and make sense of the data, or for marketers to do it all on their own. Even if a company had the staff and resources to create test campaigns and perform the data analysis, there would not be enough outside information to avoid confirmation bias, as it would take years to gather enough data to create statistically significant conclusions.

Thankfully, we live in a world where the capabilities of software-based solutions are vast. That’s where AudiencePoint comes in and makes this process easier. AudiencePoint’s Send Time Optimization tool will help you pinpoint the best days and times to send marketing emails.

Q: What Are Examples of How Send Time Optimization Fits in with Email Marketing Campaigns?

A: If you’re planning an email campaign and you know that subscribers are most likely to convert on Wednesdays at 3PM, you can plan to send promotional email content that encourages purchasing decisions on that exact day and time. This is simple send-time optimization.

You can take this a step further with email segmentation. AudiencePoint’s Send Time Optimization tool uses their proprietary second-party data pool to help you segment your email list down to individual subscribers. This way, you know that you’re targeting each of your subscribers at the most optimal time. In the long-run, this will lead to an increase in overall conversions.

Q: What are Optimal Email Send Times?

A: The most optimal email send times are whenever your subscribers are active in their inboxes. That could be at 1PM, or it may be at 2AM. It all depends on your specific audience.

That said, studies have been done on the best time of day to send email content. Studies have found that sending emails during the middle of the day is usually the best option to get engagement from the average consumer. A good time range would be from 9AM-3PM.

This time range works well for the average consumer because it is during the middle of the typical 9-5 workday. Many people are actively checking and using email during the day, which makes it more likely they’ll see your new content pop up.

But this time frame isn’t always the best option, depending on your subscribers.

For example, take an entrepreneur that owns and operates a chain of commercial gyms compared to someone that works a 9-5 office job. The entrepreneur may be active at various times of the day due to a hectic schedule, compared to the office worker who is more active right in the middle of the day.

This means that to send emails at the exact right time, you would want to target different send times for each individual. 

Q: What Are Optimal Days To Send Emails?

A: Along with optimal send times, you may also be wondering about the most optimal days of the week to send email content.

Studies have been done on the best days to send marketing emails. It’s been concluded that the middle of the week is the best for the average consumer. In general, Tuesday, Wednesday, and Thursday are the days that get the highest engagement rates.

However, once again, this is based on consumer data that was collected across industries. It gives us a good range of days that are best for the average consumer. However, the most optimal day to send emails really comes down to your audience.