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AudienceOptimizer

The AudiencePoint Global Data Pool uniquely identifies the subscribers that have a history of engagement and those that don’t.

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Improve Deliverability

By eliminating the subscribers that are not engaging anywhere, your sender reputation with Mailbox Providers improves and more emails are delivered.

More and Better Data

Utilize our 2+ billion unique user profiles to identify subscribers that are engaging with brands and those that are not. Better data leads to better results.

Increase List Size

Rather than purge non-performing subscribers, purge only those that have an APScore of 0 and aren't engaging anywhere. By not removing subscribers that may engage, you are effectively growing your list.

Send Time Optimization

Increase deliverability, open, click-thru and conversion rates by knowing the best time to send emails to each of your subscribers, individually.

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Individualized Deployment Times

Send emails when subscribers are most likely to interact with your content.

Start/Pause Scheduled Campaigns

Spread deployments over time. Start, stop and resume campaigns, mid-send.

Intelligent Throttling

Control deliverability to an ISP with smart throttling.

Time Zone Independent

Send emails based on each subscriber’s unique target time, no matter where they are in the world.

Improved Inbox Placement

Achieve better email placement in the inbox at optimal times.

Real-Time Campaign Management

Manage campaigns in real-time based on changing hourly business conditions.

AudienceGraph API

Provides secure, developer-level access to the AudiencePoint data model. Audience-level data is aggregated, anonymized and secured, then made accessible through our robust, REST-based API.

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Flexible

Build business-critical applications with flexible REST-based API access to subscriber-level data and all AudiencePoint applications.

Secure

Requests are anonymized via strong encryption. API clients must provide know subscribers, AudiencePoint, in turn, encrypts and anonymizes each subscriber before a job is processed by the Audience Analytics cluster.

Reliable

Since 2013, AudiencePoint has provided our customers with 99.9% uptime.