Data That Delivers

AudiencePoint is a data platform that tracks and indexes email subscriber activity and engagement levels. Our privacy-compliant, proprietary dataset of 450 million subscriber profiles powers our two software products – ListFit and Send Time Optimization. Our mission is to help brands send more relevant, high performing email by leveraging data in smart, innovative ways.

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Our Products

Chances are, the only thing your subscribers have in common is that they are all your subscribers. So why are you emailing everyone the same content at the same time and expecting different results? We have the data you need to run a smarter, leaner email marketing program, and we want to help you put that data to use.

providing Email marketing solutions for…

Subscriber Insights

Send Time Optimization

The AudiencePoint Global Data Pool uniquely identifies the subscribers that have a history of engagement and those that don’t. Here’s how it works.

ListFit scores each subscriber on 6 different engagement metrics, then uses that subscriber-level data to illuminate areas of opportunity and improvement for the entire list.

Marketers can find and isolate problem subscribers and domains, get sending frequency recommendation to avoid subscriber burnout, sort lists into engagement-based segments, find ideal sending windows, and more.

The result? Brands using ListFit are seeing instant lift in critical areas of their email program – like sender reputation, inboxing rate, and blacklist removal – all leading to increased subscriber engagement and better campaign results

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ListFit is trusted by the world’s biggest senders and respected global brands