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Anyone trying to improve their email marketing strategy or sender reputation will learn that having a valid and active email list is crucial to success. It’ll boost your engagement rates and prevent any negative effects that could happen over the long term, like being more likely to land in spam folders if email bounces continue happening.
But what is email validation? What do email validators help with? Is an email checker worth it?
This article will provide a comprehensive overview of what email list validators are, how they work, and the best email address verification tools that can help. Stick around for all the information.
What Is an Email Validation Check?
So, you’re trying to achieve a valid email address list and avoid spam traps. That’s probably left you wondering what a validation check is and how it works.
Essentially, the main problem is bad email address signup data. Email marketers run into this problem on several fronts. The first issue is that there is a litany of spam bots that will sign up for email lists. These bots are programmed to automatically fill out forms they come across, causing them to sign up for email lists. However, they typically use spammy email addresses and information. Secondly, new subscribers can accidentally input bad email addresses.
Getting fake emails on your list isn’t a good thing. It causes the content you send to those addresses to bounce, which sends negative signals to inbox providers that your business domain may be spam, which can start to land your content in spam folders. The solution is validating all the email addresses on your list to ensure every email address exists and is active. One way to do this is with an email bounce checker.
Validation checks will use software programs to do a variety of checks that ensure every email on your list is authentic. That means whether a potential subscriber may have typed their email address incorrectly or spam bots try to sign up, you can take care of any problems right away, ensuring your email list and business domain remain healthy.
What Is Quick Email Verification?
If speed is your top priority, the a quick way to perform email verification is to use a verification tool or software. An email verification uses email verification software to help you authenticate new subscribers who sign up for your list, or some software programs can also authenticate a list of subscribers that has already been established. This process is quick and easy to avoid any hassle for busy marketing teams or business owners.
The standard quick email verification happens immediately when someone signs up for your list. You would have a software program that automatically sends a confirmation email with a code or link to the new subscriber’s provided email address. If they can input the code or click the link, it shows they have access to that inbox and will be added to your list.
Bulk Verification (E.G. Bulk Email Verifier)
There’s also bulk verification or bulk email checker, where you can authenticate email subscribers without relying on sending them an email. You can verify new addresses in real time or an entier list that has already been established. If you’ve already built a list but didn’t verify it, this solution will be for you. Bulk verifiers go through several scans to determine if emails on a list are active. It’s quick and easy, so you can get back to work knowing your list is clean before sending your next campaign.
Verify Email Addresses Online
You may also run into email verification online. These online tools are often free and allow you to input one email at a time that can be verified. Websites for verification can be a good starting point when starting an email list, but keep in mind that this isn’t a scalable process.
Once you start adding more emails, it’ll get too time-consuming to do it one at a time. That’s why premium bulk solutions are usually your best bet.
How Do I Validate a List of Email Addresses?
As mentioned, if you have an established list of email addresses, your best bet will be a bulk email validation software, which may also be referred to as an email list scrubber.
These bulk tools will run a variety of processes in the background to determine the authenticity of every email on your list. Some tools may automatically remove any invalid emails, or some may leave it up to you to remove the recommended ones after the fact.
If you’re looking for a great option, our email insight software at AudiencePoint can help. Our email verification solution provides a variety of checks and unique solutions that many other tools don’t offer.
Primarily, that is getting a thorough understanding of how your audience engages with content and using second-party data that accounts for 90% of U.S. consumers to provide real and accurate verification metrics. If you want a tailored solution that is specific to your needs and easy to implement, our insight software can help you each step of the way.
How Can I Verify My Email Without Email?
Many marketers who have a bulk email list will wonder how they can verify the emails without sending content to their subscribers that may bounce.
It’s common to look for manual methods to do this. Things like looking for misspelled syntaxes, running DNS records, or pinging servers can be done manually if you have the technical know-how to perform these tasks. However, all of these options are time-consuming, and some require learning to use tools that have quite the learning curve.
Manual verification without sending emails simply isn’t scalable for serious email marketers with thousands of subscribers on their lists.
Your better option will be going with a bulk verification solution like AudiencePoint. Our tools make the process quick and easy. By using second-party data, our insight software can often identify if subscribers are active as they sign up.
How Long Does It Take To Validate an Email?
When trying to achieve a valid email list, most marketers want to ensure they can do so as fast as possible. That’s especially true if you have ongoing email campaigns already in the works.
Fortunately, you don’t have to worry. Email validation using bulk tools or even performing a standard verification when someone signs up for your list are very quick processes.
The standard verification typically takes an average of 30 seconds to 3 minutes, depending on how quickly consumers can go through the process. Plus, most consumers are used to email confirmation since it’s common practice, so you won’t have to worry about it being too much of a hassle for them.
If you’re using a bulk verification solution to verify new subscribers you should know in seconds if a new email is valid. If you’re a bulk verification solution to verify your full list it will usually only take a few minutes of your time when using most tools.
How Much Does Email Validator Cost?
You may also be wondering about email list validation pricing. There are several different price ranges and options depending on the tools you decide to use and the methods you choose to deploy.
The standard or initial email confirmation you send to subscribers upon signup can usually be done through the most popular email platforms you may be using, like Mailchimp. You should be able to see somewhere in the settings the option to enable email confirmation. So, you’ll likely be able to get this at whatever the cost of your email platform of choice is.
For bulk verification, you’ll typically see a wide price range depending on the tool. Verifying a list of around 1,000 subscribers can cost anywhere from $10 to $150 for various tools on the market. If you have a larger email list, it can cost even more than that.
It’s important to note that while you may be able to find lower-cost solutions, they won’t always do the most detailed checks. Ensure you choose tools that take a multi-layered approach to get the best results.
What Is the Best Email Validator for Identifying Invalid Addresses?
When searching for email validation services, you want to ensure you choose the right option for your needs. If you’re looking for a bulk verification solution, we believe our tools at AudiencePoint will be right for the job.
Our tools can help you with the detailed checks needed to achieve a valid email address list long-term. Our email verificaiton solution allows you check if new new signups are valid in real time. Our tools are powered by our second-party data pool allowing us to analyze engagement metrics from subscribers and even identifying subscribers that have become inactive to see if they can be re-engaged.
Every step of the way, AudiencePoint provides you with actionable analysis to make this process easy. So, if you have a busy schedule, know that our software will provide you with solutions that are easy to implement right away.
How AudiencePoint Can Help
Overall, if you’re looking for an email verification or engagement solution, our tools at AudiencePoint will be able to help with your needs. AudiencePoint is more than just and email verification service.
On top of simple verification, we also have the tools to help you boost engagement, which can even prevent subscribers from becoming inactive in the first place. After all, many subscribers can lose interest as time goes on if you don’t continuously stay on top of things.
Some of the top things our tools will help you with include:
- Segmenting your email list.
- Optimizing send times.
- Gaining real-time data to make educated decisions for your next campaign.
- Re-engaging inactive subscribers.
- Accurate metrics, including isolating Apple MPP opens from reporting.
- And more.
When you choose AudiencePoint, you get an all-around email strategy solution that’ll keep your list healthy for the long term. Contact us today to learn more about how AudiencePoint can help you.