New rules instituted by Google and Yahoo present an opportunity for responsible marketers to grow...
Author: Paul Shriner
Email marketers are being told to constantly send more email. Subscriber growth is key for...
Yahoo and Google have made changes to protect the email channel. While they are good...
For email marketers re-engagement is a key way to drive metrics and revenue while keeping...
Marketers love the promotions tab now, with all of the hullabaloo around deliverability and the...
Gmail and Yahoo are changing the rules for email marketing. Senders must stay below a...
Why do you need to verify an email address? As the mailbox providers get tighter...
Big News! we just finished a complete bottom up rewrite of our code for our analytics...
AudiencePoint does not use Log4J So let’s get right to the point. In the event...
The relevancy of data matters. If your data that you use to make decisions is...
How do you know your engagement data is real? This is a question that we...
Apple releases their Mobile Privacy Protection (MPP) technology. This technology pre-opens every email on iOS...