How Do I Email Inactive Subscribers?

When subscribers become inactive, it can feel confusing. You may wonder why they have stopped engaging with your email content. If you’re wondering how to re-engage inactive clients or what you should send in a re-engagement email to inactive subscribers, this article will provide you with what you need to know about email engagement.

What Are the Best Ways to Engage Inactive Customers?

There are many reasons customers who are signed up to your email list may become inactive. Sometimes, they may simply forget the reason they signed up or the value that your emails have to offer. 

Thankfully, there are ways to send engaging email content that can reactivate customers who haven’t opened your emails for some time. Some of the best ways to engage inactive customers are:

• Use a special offer: One of the things many customers will have a hard time turning down is a special offer that meets their specific needs. Sending them an email with an offer can help remind them of your company and email content while also encouraging them to make a purchase or take a targeted action. 
• Catchy subject lines: Catchy subject lines help get attention and stop scrolls as consumers look through their inboxes. For re-engagement emails, one of the best ways to use the subject line is to change it up from your usual approach. This may help catch attention, since it feels unique and different. 
• Use relevant keywords or topics: Take the time to learn about your email subscribers before sending re-engagement content. You can make subject lines and content stand out by using relevant keywords that pop out to them.
• Remind subscribers of the benefits of your emails: When subscribers become inactive, one of the things you can do in your re-engagement content is reminding them of the benefits of the content you share with them. This can be a simple list stating what your emails offer.
• Use personalized elements like first names: Personalized emails stand out and can show that your company cares. Using elements such as including the recipient’s first name or information related to them can make your re-engagement email catch their attention. 

If you want to harness the potential of each of these tips, AudiencePoint can help. AudiencePoint’s tool ListFit will give you detailed insights on subscriber activity to help you identify subscribers on your inactive list that have recent activity in our data pool. You can also gain insights into how they’ve interacted with content previously, so you know what they’re interested in and how to segment your content for their needs. 

What Happens to Inactive Email Addresses?

When an email subscriber becomes inactive, their email address will still remain on your email list. Having a lot of inactive subscribers becomes detrimental, since it lowers your email engagement rates. Low engagement rates can have negative effects over time, such as increasing bounce rates or the likelihood that emails are marked as spam. 

To prevent these negative effects, you must make an effort to re-engage inactive subscribers or identify those who can’t be reactivated and remove them from your list. 

Cleaning up your list can seem like a lot of work, especially if you have a lot of subscribers to sort through. However, it doesn’t have to be. AudiencePoint can help organize the process of identifying inactive subscribers and creating targeted content for their needs in a streamlined way. 

What are Some Examples of an Engagement Email?

Seeing some examples of engagement emails to reactivate inactive subscribers will help you know how to properly structure your content. You can use these examples as a template when you go to create your own re-engagement email campaign. 

Example #1 – Special Offer

Subject line: Hey [Name of subscriber], Here’s A Special Offer Just For You 

Body content: We noticed you haven’t opened our emails in 6 months, so we wanted to extend you a deal to remind you what our company has to offer. 

All you have to do is confirm that you would still like to receive emails from us, and we will send you a coupon code for 15% off on your next purchase. 

Button: Yes I Still Want To Receive Emails

If you don’t want to receive our emails anymore, that’s ok too. Click this link, and you’ll be unsubscribed from our list.

Example #2 – Reminder of Benefits

Subject line: What You’ve Been Missing

Body content: It’s been a while since you last opened an email from us, so we wanted to share a recap of what you’ve been missing out on. 

Through our email content, you get:

• Recaps of our latest blog content.
• Special offers for email subscribers.
• Updates on new product launches.
• Informational resources..
• News on the latest topics in the industry.

If you have any suggestions for content you’d like to see us cover, we’d love your feedback. Feel free to respond to this email with suggestions, and we’ll see what changes we can make. 

We would also like to offer you the option to update your email preferences. Click this link to manage email frequency or unsubscribe if you don’t want to receive our content anymore.

How AudiencePoint Can Help with Your Email Marketing Strategy

Now that you know everything that goes into re-engaging inactive clients or customers, you can take things a step further by getting started with AudiencePoint. 

Our email insight software will not only help you create effective re-engagement campaigns, but you’ll also get other detailed insights into how you can make your email content more engaging to prevent subscribers from becoming inactive in the first place and gain all the benefits of email marketing.

Through easy-to-implement tools, AudiencePoint will help you track data, optimize send times, and gain insights into how your subscribers interact with their inboxes. 

If AudiencePoint sounds like the solution for your needs, contact us today.