When is the best time to send a sales email?

When Is the Best Time to Send a Sales Email?

Mar 07, 2023

AudiencePoint Team

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If you’re sending sales email content, you’ll want to do everything you can to get high conversion rates. Sending your emails at the right time of day can help your readers see them and possibly make a purchase. Let’s break down the best days and times to send sales emails.

Does the Time Matter When Sending a Sales Email?

The timing of sales emails is a significant factor in getting the highest possible conversion and engagement rates. The reason for this is that people get hundreds of sales and marketing-related emails from businesses each day

The best way to make your sales emails stand out and get engagement is to send them when subscribers are most likely to check their inboxes. 

This ensures your subscribers will see your email right away, rather than having to scroll through a bunch of recent emails to get to your content. 

How to Identify the Best Send Times for Your Audience

Achieving a great send time can seem like a daunting task, especially if you have an extensive list of email subscribers. You’re probably wondering, “how do I know when is the right time to send a sales email to subscribers?”

For this, AudiencePoint will be a great addition to your email marketing efforts. AudiencePoint’s Send Time Optimization tool can help identify the right times and days to send emails. Our software can even identify when specific subscribers are most likely to convert using our industry leading data pool, so you can know the perfect time to send your sales emails.

What Time Should I Send a Sales Email for a Response?

The best times to send sales emails for a response are usually during the middle of the day, between 9am-3pm. 

Usually, to get a response, you’ll want to send an email as early in the day as possible. The most optimal time will be from 9am-12pm, so consumers have enough time to see the email and make a decision. 

Your Audience Matters Most When Optimizing Send Times

While these time ranges are a good baseline, they are just estimates based on several studies that have been conducted on this topic. It is important to consider your audience as well. When are they most likely to open their inboxes on average?

Studies on the best times to send emails can only go so far, since they usually analyze consumer data across industries. This leads to estimates that aren’t representative of specific industries and niches. 

For instance, someone who works in third-shift manufacturing will have a much different schedule than a 9-5 office worker. If you send a sales email to both people at the same time, you’ll likely get very different results. 

What Is the Best Day to Send a Sales Email?

Along with the best time of day to send emails, studies have also been done on the best days of the week for sending promotional email content. Most conclude that Tuesday, Wednesday, and Thursday are the best days of the week for sales emails. Tuesday is usually seen as the best day of the week for sales email content. 

However, once again, this is subjective based on data collected across industries. To get the best results, you’ll want to get detailed insights into your audience. AudiencePoint’s email insight software will help you easily identify the best day to send your sales emails to subscribers based on their past interactions with their inboxes 

When Should I Send a Business Email?

The same data will apply if you’re sending a professional business email. The best day will be during the middle of the week, between Tuesday and Thursday. The best time of day will be during the middle of the day from 9am-3pm. 

However, this can still vary depending on the type of business you run, regular working hours, industry, and the type of email you’re sending. For instance, emailing your boss or co-workers after 5pm could be seen as unprofessional if you work a 9-5 schedule. 

However, if you’re sending a marketing email for your business, there isn’t really a professional or unprofessional time to send emails. You could send business marketing email content at any time of the day. Just make sure it’s a time when your subscribers are actively engaged with their inboxes.

How AudiencePoint Can Help

If you’re looking for the best way to optimize sales email send times and days, AudiencePoint is the answer. It would take a lot of manual data analysis to find the best time to send sales emails to customers on your own. For pretty much every business, this is not feasible to get the best results. 

The best way to optimize send times is through AudiencePoint’s Send Time Optimization Tool. 

AudiencePoint’s Send Time Optimization (STO) tool can help with this. Unlike other STO tools that just measure your audience’s response to your own emails, we examine how your subscribers interact with their whole inbox through our large third-party data pool. This means our  STO tool can help you optimize your send times from the first email campaign you send.

Along with optimizing send times, AudiencePoint will also help you track data, identify and re-engage inactive subscribers, properly segment your email list, and give you insights to improve engagement rates. 

Contact us today to learn more about how we can streamline email marketing for your company.