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Sending out a mass email campaign can feel like a daunting process. You don’t always know what results you will get when there can be a lot of variance with a big audience. One of the things you may wonder about is email send times, if they matter, and what time of day is best to send a mass email.
Let’s dive into these questions.
Does the Time Matter When Sending a Bulk Email?
It does matter what time of day you send bulk emails. Optimizing send times for bulk email content is a great strategy to catch the majority of your subscribers when they’re most likely to be checking their inboxes and ready to engage with new content.
Why Send Times Matter for Bulk Emails
People get hundreds of emails each day. No one can keep up with all the content they receive in their inbox. Even if your email copy and design are top-notch, your subscribers may simply not see your email in the first place if it is far down in their inbox.
Sending at the right time is how you stand out by being able to appear at the top of subscribers’ inboxes, since your email will be one of the most recent ones they received.
If you’re sending a bulk email, it’s likely because you have a big marketing promotion or a newsletter you’re sending out. Optimizing send times will help you get the most out of your efforts when sending to a big list of subscribers. If you have an extensive list of subscribers, AudiencePoint’s software can help you optimize bulk email send times.
AudiencePoint takes the hassle and guesswork out of this process using our tool called Send Time Optimization(STO). Our STO tool gives you data on how your subscribers interact with their inboxes. Unlike other STO options on the market, our tool pulls information from a large third-party data pool, so you get information on how your subscribers interact with their inboxes as a whole, not just how they interact with your emails.
What Is the Best Way to Send Bulk Emails?
Along with implementing AudiencePoint’s insight software, you’re probably wondering what other tools or best practices you should implement into a bulk email campaign. One of the best ways to optimize sending bulk emails is to use email sender software.
Email sender software will help you send bulk emails on a single server while ensuring you still get high deliverability rates. Deliverability can be an issue with bulk email sends, since a mass email can sometimes trigger spam detection from email providers.
What Is the Best Time of Day to Send an Email?
While the best time of day to send bulk emails will likely be audience-specific, several studies have been conducted on this topic. Most studies suggest that the middle of the day, between 9am-3pm, will be the best time to send emails and get the highest possible engagement rates.
Segmenting May Be a Better Approach to Optimizing Bulk Email Send Times
If you’re sending bulk email content, a one size fits all approach might not be the best way to optimize send times. Extensive email lists likely have people on all different types of schedules, from doctors to third-shift manufacturing workers, to 9-5 office workers.
This means segmenting your bulk list to send emails at optimal times for different groups of subscribers may be a great option. AudiencePoint can help with this by combining our tools ListFit and Send Time Optimization.
ListFit gathers data about subscriber activity and helps segment your list, while Send Time Optimization helps you optimize send times for each group. All of this is done through actionable information that is easy to implement.
What Day of the Week Is Best for Sending Emails?
Many studies have also been conducted on the best day of the week for sending bulk marketing email content. It has been concluded that the best days to send emails are during the middle of the week: Tuesday, Wednesday, and Thursday. Most studies consider Tuesday the best day of the week to send email content.
However, once again, the best day to send emails is subjective. An audience-minded approach will be the best bet to optimize which day you send bulk email content. AudiencePoint can help you figure out which day will be best to send content to your subscribers.
How AudiencePoint Can Help with Your Email Marketing
As you can see, understanding the data from your audience is the most important aspect in optimizing email send times, and that’s how AudiencePoint can help.
AudiencePoint tracks data not only from your email list but also from our large third party pools. This data helps you optimize email send times, segment your email list, re-engage email subscribers, and create the most engaging content for your audience.
With AudiencePoint, improving your email strategy and understanding your audience’s needs is easy, even if you have tons of subscribers. To learn more about how AudiencePoint can streamline your email marketing strategy, contact us today.