When is the best time to send a business email?

When Is the Best Time to Send a Business Email?

Feb 28, 2023

AudiencePoint Team

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If you’re creating an email campaign for your business, you’re likely wondering when the best time to send emails is, so you get the best results. This article will go over what you should know about the best days and times to send business emails, along with resources that can help. 

Does the Day of the Week Matter When Sending a Marketing Email?

The day of the week does matter when sending a marketing email. Optimizing the days and times your business sends marketing content is an important email marketing strategy that can help boost your engagement rates. 

This strategy is effective due to the large influx of emails that consumers usually get from businesses on a daily basis. The average consumer likely receives hundreds of emails each day. This means there’s a lot of clutter in their inbox. 

To help your company’s marketing content stand out, optimizing the day and time you send emails will help. Sending on the exact right day and time when your readers are most likely to check their inbox, engage, and take action will give you a much higher probability of success. 

When your email is at the top of someone’s inbox, it gives you the opportunity to catch their attention before they scroll too far down through their recent emails. 

What Day of the Week Is Best to Send a Business Email?

You’re probably wondering what day is best to send marketing emails.

Several studies have been done on this topic, and the results have concluded that the best days to send marketing emails are during the middle of the week, on Tuesday, Wednesday, and Thursday. The most conclusive evidence states that Tuesday is the best day to send marketing email content for businesses. 

If you’re also wondering about business emails you will send to coworkers, employees, or your manager, the same data would likely apply. Sometime during the middle of the week is the best time to send that important business email. 

However, this data can vary depending on the type of business and kind of consumers you are trying to reach. This is why using an email insight software like AudiencePoint’s Send Time Optimization (STO) can help. Our STO tool gathers data based on email subscribers’ interactions with their inboxes. This means that unlike other STO tools on the market, our tool picks the best time to send your email based on information taken from a large global data pool. This helps you avoid the bias that comes with simply analyzing a single sender’s data.

Is It Better to Send an Email on Thursday or Friday?

If you’re debating on whether you should send that important marketing or business email on Thursday or Friday, the data on the subject would say you’re much better off sending it on Thursday. 

Most people have a regular Monday-Friday schedule, so Thursday would be the day that they’d be more likely to see your email and take action. Many people leave emails they receive on Friday for the following week.

Is It Unprofessional to Send Emails After 5pm?

For normal business emails to bosses, co-workers, or employees, emailing after 5pm can be unprofessional if you work on a traditional 9-5 schedule. Typically, people want to check out from their job after finishing their shift, so emailing after hours leads to negative opinions about how your business runs things for a good work-life balance. 

However, for marketing email content that you’re sending to prospective customers, it can be a bit different. There isn’t necessarily a professional or unprofessional time to send a marketing email. It all depends on what time your audience is most likely to engage with content, which could be after 5pm when they’re less busy with work. 

The best thing to do is to use an email marketing tool like AudiencePoint’s Send Time Optimization software to help determine the time when subscribers are most likely to open and engage with your content. 

What Is the Best Time of Day to Send an Email?

If you’re looking for a general time range that is the best time to send emails, studies have concluded that between 9am-3pm is the best time for optimal engagement rates. People often check their emails during the middle of the day, so these hours are when people are most likely to see your email. 

Is It Okay to Send an Email on the Weekend?

Studies have shown that weekends are usually the worst time to send marketing email content in terms of engagement rates. This is because many people want to relax or get out of town on the weekend, so they’re less likely to be actively engaged with email content. 

However, depending on your audience, this can vary. Some businesses may have audiences that are highly engaged on the weekend. In this instance, sending marketing email content over the weekend would be the perfect opportunity for your brand to get their attention.

How AudiencePoint Can Help with Your Email Marketing

AudiencePoint is an email insight software that helps take the guesswork out of optimizing your email marketing strategy. AudiencePoint provides you with three easy-to-implement tools: ListFit, Send Time Optimization, and Real Time Optimization. 

These tools use AudiencePoint’s industry leading data pool to give you actionable recommendations on how you can improve your email strategy. These recommendations include the best days and times to send content, how to segment your email list, and how to re-engage inactive subscribers. 

If you’d like to know more about how AudiencePoint simplifies email marketing, contact us today.