When is the best time to send an email newsletter?

When Is the Best Time to Send an Email Newsletter?

Mar 07, 2023

AudiencePoint Team

Back to all posts

If you’re sending email newsletter content, you’re probably wondering if the time and day you send your newsletter actually matters. More importantly, you want to know which day and time are best to send email newsletters. Let’s dive into these questions. 

Do the Time and Day of the Week Matter When Sending an Email?

The time and day of the week do matter when sending an email marketing newsletter. The reason why send-time and day matters is due to how consumers browse through content in their inboxes. 

Emails at the top of someone’s inbox (the most recent emails) will reach subscribers when they are most primed and ready to look through new content. If your email is at the bottom of a subscriber’s inbox, they are way less likely to even see it.

By optimizing email send times and days, you can reach email subscribers when they are most likely to check their inboxes and engage with new content. If your email is one of the most recent emails in their inbox, there’s a much better chance they will open it and engage. 

AudiencePoint’s Send Time Optimization (STO) tool can help with this. Unlike other STO tools that simply measure your audience’s response to your own email campaigns, we look at how your subscribers interact with their whole inbox through our large third-party data pool. This means we can help you optimize your send times from the first email you send. 

What Is the Best Day and Time to Send an Email Newsletter?

The best day and time to send newsletters will depend on your specific audience.

However, if you would like a general range based on studies that have been conducted, the best days to send emails will be during the middle of the week: Tuesday, Wednesday, and Thursday. Tuesday is usually the best day to send emails. 

According to research, the best time to send email content will be during the middle of the day, usually between 9am-3pm. 

You Must Understand Your Audience to Properly Optimize Email Send Times 

While these are good general ranges for optimal times to send newsletters, it should be noted this is based on data from studies that looked at consumer behavior across industries. Optimal email send times are usually more niche or audience-specific, since different people operate on different schedules. 

For example, a construction worker and an office worker usually operate on slightly different schedules. Someone who works in construction will usually be up near the crack of dawn and then be done with work for the day in the afternoon. On the other hand, a person who works in an office is more likely to be on a 9-5 schedule. 

To get an accurate assessment of the best day and time to send emails, you’ll want to know the data for your exact audience. This is where AudiencePoint’s STO can make optimizing send times much easier by analyzing the data from your specific audience. 

What Is the Most Professional Time to Send an Email for a Response?

If you’re sending a professional or marketing email, sending it earlier in the day will usually be the best bet. This would usually be between 9am-12pm on weekdays. Sending early in the day gives your reader more time to see and respond to your email. 

Is It Unprofessional to Send Emails After 5pm?

It can be unprofessional to send emails after 5pm if it’s a work-related email or something like a business proposal. Recipients like business prospects, co-workers, bosses, or employees can be put off by receiving an email outside of regular work hours. 

However, this is a bit different for marketing newsletters and other promotional content. While there are more optimal times to send newsletters, there isn’t necessarily a professional or unprofessional time to send one. 

Your subscribers likely won’t care when you send content as long as they receive it and find it useful. The most important thing is simply optimizing your send times for when subscribers are most likely to check their inboxes and convert. 

Is It Better to Send a Newsletter on Friday or Monday to Get a Response?

Sending your newsletter on Monday will usually get a better response than Fridays. On Friday, many people are checking out for the week, leaving to go on trips, or getting ready for the weekend. This can lead to less email engagement. 

Mondays will likely be better for newsletters, since it is the beginning of a fresh week where consumers are more active and ready to engage with new content. However, the better bet is to send it during the middle of the week between Tuesday and Thursday. 

How AudiencePoint Can Help with Your Email Marketing

If you want the best results from your email newsletters, AudiencePoint’s email insight software can help. AudiencePoint’s Send Time Optimization tool will make optimizing send days and times for email content easy by giving you data on how your audience interacts with their inboxes.

With AudiencePoint, you don’t have to sift through tons of data or allocate employees and a big chunk of your payroll to improve your email marketing. AudiencePoint will help you streamline the process of optimizing your email strategy. To learn more about how we can help your business simplify email marketing, contact us today.