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There’s a lot to consider when sending an email blast. If you’re sending a promotional message to a large email list, things like deliverability and optimizing to get the highest possible conversion rate will be at the top of your mind.
A factor that affects the success of your email blast and its ability to convert is the day you send it. Research has found that consumers engage more on certain days of the week than others. The same is true for the time you send emails.
This article will cover the best times and days to send an email blast in detail. By the end, you’ll know how to effectively plan email send times for success. Read on to get all the details.
What Time Of Day Is Best To Send Emails?
Before getting into the day of the week, you’ll first want to look at the best time of day to send email content. Research has found that the average consumer is most engaged with marketing emails in the middle of the day–the optimal time frame being from 9am-3pm. Engagement rates tend to drop significantly as it gets later into the evening and night.
Is It Unprofessional To Send Emails After 5pm?
Since engagement rates start dropping in the evening, you may wonder if it’s unprofessional to email after 5pm. If you’re sending a work email to your boss, co-workers, or employees, then the answer would be yes.
That said, from an email marketing standpoint, there isn’t a professional or unprofessional time to send content in most cases. If you’re sending an email blast to general consumers, they won’t think much about what time you email them.
The best timing of email content is based on when consumers are most likely to engage. For the average person, those times in the middle of the day are best. But this isn’t the case for everyone.
Some groups of customers, like those who work third-shift, will be highly engaged with email content at night. Other groups of customers will be highly engaged early in the morning. So timing your content for your customer base will be the best practice to get this right.
How To Optimize The Send Time Of Your Email Blast Effectively
Email marketers have a lot to consider when trying to send email blasts at the right time. There are several groups of consumers who could be active at all different times of the day, like healthcare workers, retail workers, and entrepreneurs, to name a few.
To target your specific audience effectively, you need data on how they engage. AudiencePoint can help with that. AudiencePoint’s Send Time Optimization tool uses data from a large second-party data pool to let you know when your individual subscribers are most likely to interact with their inboxes. This takes away any guesswork and let’s you optimize your send times from day one.
What Are The Best Days To Send Marketing Emails?
Now to get to the initial question, consumers tend to be the most engaged with email content during the middle of the week. Studies have found Tuesday, Wednesday, and Thursday to be the days with the highest average engagement on emails. So if you’re planning your strategy for an upcoming email blast, going with one of these days would be a good pick.
What Is The Best Day To Send A Sales Email?
If you plan to send a sales email blast with the primary goal of conversions, you may wonder if the optimal day of the week changes. In this instance, it doesn’t. The data still says that the days in the middle of the week would be the best. It’s the middle of the average person’s work week when they’ll have higher energy and be more ready to convert.
The Best Day Of The Week To Send Emails Still Depends On Your Audience
While the middle of the week tends to work best for sending emails, it still depends on your audience, just like the time of day does. Everyone has different work schedules and lifestyles.
For example, targeting an insurance sales rep who works a Monday-Friday schedule will be much different than college students who could be active any number of times and days during the week.
What you need is to take the confusion out of this process. AudiencePoint can help you optimize send times and days easily.
How Audiencepoint Can Help With Your Email Marketing Strategy
AudiencePoint offers email insight software with a set of three easy-to-implement tools. Those tools are: Send Time Optimization, Real Time Optimization, and ListFit.
As mentioned, Send Time Optimization will help you determine the most optimal time to send an email blast. This is especially essential for companies with huge email lists that require a lot of analysis to figure out the best time for all their customers. With our software, you can click send once, but have each email sent at the right time for each subscriber.
In addition to optimizing send times, AudiencePoint helps you:
- Adjust your email strategy efficiently with real time data.
- Identify and re-engage inactive subscribers to avoid long-term drops in engagement that can lead to consequences like increased bounce rates.
- Accurately segment your email list to send the right content at the right time to various groups of subscribers.
- Identify and isolate Apple MPP opens from reporting to get accurate open rate metrics.
All these tools and more through AudiencePoint will significantly improve your email marketing strategy. If you’re interested in learning more, contact us today.