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In 2023, many companies are beginning to see the importance of send times in email marketing.
Sending emails at the right time when subscribers are most likely to check their inboxes will help you stand out from the competition. The higher up your email can be when a subscriber checks their inbox the better.
Several studies have found that Tuesday is one of the best days to send marketing emails to get high engagement rates. That means many people also wonder, what time is best to send an email on Tuesday in 2023?
We’ll answer that question in this article. We’ll also dig into other tips for sending emails at the right time.
Best Time to Send Emails on Tuesday
The best time to send emails on Tuesday in 2023 is during the middle of the day from 9am-3pm. Several studies have found that consumers engage the most during those hours of the day.
That time range is the best because it’s during the middle of the average person’s work day on Tuesday. Many people will be actively checking their inboxes throughout that time for work, personal emails, or other notifications. It’s a great time for companies to get the attention of consumers when they’re most active.
What Other Days Are Best For Sending Emails In 2023?
Along with Tuesday, research has found that Wednesday and Thursday also tend to get high engagement rates.
These days perform well for similar reasons. They’re during the middle of the average person’s work week. Most people are actively checking their emails on these days of the week.
What Is The Best Time Of Day To Send An Important Email?
You may also wonder when to send an important email. Whether it’s a big marketing promotion or something you really need a response to, the best time of day will still land in that 9am-3pm range.
However, sending an important email a bit earlier may be beneficial if you want to get the recipient’s attention and get a response or targeted action on the same day. A good time range would be between 9am-12pm. It gives the recipient time to decide and respond within the same day.
Is It Unprofessional To Send Emails After 5pm?
If you’re wondering if sending a marketing email after 5pm is unprofessional, you don’t have to worry. Email marketing is different from sending an email to someone you work with. General consumers won’t think much about what time you send them content.
Is Emailing After 5pm A Good Strategy For Marketing
While sending a marketing email after 5pm won’t be unprofessional, it isn’t necessarily the best strategy. Studies have shown that engagement rates on marketing content drop significantly after 5pm.
When someone gets done with work for the day, their energy is often drained. They may want to just go home and spend time with their family or relax. That means those evening hours are when consumers are least likely to want to engage or take action on an offer they received from a marketing email.
However, this can vary. Some consumers with different lifestyles or work schedules may be highly engaged in the evening. Understanding your target audience and how they engage will help quite a bit in deciding if you should email in the evening.
Is It Better To Send An Email Sunday Night Or Monday Morning?
Monday mornings will usually get much higher engagement rates on marketing emails. On Sunday night, many people are preparing for the new work week. It’s simply not a great time to send email content if you want high engagement from subscribers.
That said, it can vary. Some people will be highly engaged on the weekends. It ultimately comes down to how your audience interacts with content. If you want to get more insights into how your audience engages with marketing emails, AudiencePoint can help.
How Audiencepoint Can Help With Your Email Marketing
AudiencePoint offers email insight software that tracks data from how email subscribers engage with their inboxes through a second-party data pool and provides you with actionable insights on improving your email strategy.
AudiencePoint provides actionable insights through three easy-to-implement tools: Send Time Optimization, Real Time Optimization, and ListFit.
Send Time Optimization will take data from subscriber engagement and identify the most optimal times to send new email content. This information is gathered from a second-party data pool, so you don’t have to perform test campaigns to figure out when your subscribers are most active.
Real Time Optimization gathers data and provides insights for your email strategy from the moment you send an email campaign.
ListFit tracks data from subscriber activity to identify inactive subscribers and help segment your email list.
All these tools provide insights that make improving email campaigns and boosting engagement rates simple. To learn more about AudiencePoint can help your brand master email marketing, contact us today.