An increasing amount of email marketers are realizing the impact time of day can have on key engagement...
Send times for email content are important. It can feel nerve-wracking if you’re about to send out a new promotional email for your brand. You’re likely wondering about every last detail that went into it. That’s especially true for the exact moment you should hit send. Let’s look at the best time to send emails on Sundays.
What Is The Best Time To Send An Email On Sunday?
If you’ve been considering sending out that new email promotion on Sunday and want to know the best time to send it, this article has the answer you need. We’ll cover everything from the best time to send an email on Sunday and additional data and resources to help you find the best days and times to send content throughout the week.
Is It Unprofessional To Send An Email On The Weekend?
It isn’t unprofessional to send marketing email content on the weekend. Marketing emails are a bit different than professional business emails. Your customers likely won’t think much about what days you email them. Although, there are specific days and times when email subscribers may be more active than others. This is where optimizing email send times is essential.
What Time Is Best To Email On Sundays?
Now that you know that sending email marketing content on weekends is ok, you’re probably wanting an answer to the original question. The best time to send emails on Sundays is between 9am-3pm. Ideally, earlier in the day is better on Sundays. If you can send it before 12pm, that will be your best bet.
Sending at the right time and early in the day on Sunday is important, since people will be getting ready for everything they probably have to get done on Monday morning. If you wait to send emails until later in the day, it’s likely they won’t check their inbox or take action until Monday. This leaves time for other companies to send content in between and bury your email in their inbox. That leads to the next topic of why optimizing send times is a must for any company that wants to get the most out of its email strategy.
Why Should You Optimize Send Times on Sundays?
Optimizing send times is all about finding the days and times when your subscribers are most likely to check their inboxes. This is an important strategy, because sending an email right before someone checks their inbox puts your content at the top of their list, since it’ll be one of the most recent. If you’re going to send out emails on Sunday, it is best to figure out what part of the day your subscribers will be most likely to check their inboxes. This gives you a better chance of higher open rates, conversions, etc.
People often think of things in terms of hierarchies. This isn’t necessarily done consciously, but it is often part of our subconscious thoughts. So, when we check our email inboxes, our subconscious minds naturally think about emails in the order they’re listed. The top ones appear more important and are more likely to be opened.
How To Know If Your Customers Will Respond To Emails On The Weekend
Understanding your audience and how they interact with content is essential to optimizing send times. It’s why knowing your target market is one of the most important parts of creating an email marketing strategy. To do this effectively, you need data about how your specific subscribers interact with email content.
To track and analyze this data effectively, AudiencePoint can help. AudiencePoint’s Send Time Optimization (STO) tool analyzes the inbox activity of your subscribers using our large, second-party data pool. This means we can know when your subscribers are most likely to respond to your emails without any testing on your end.
What Day Of The Week Is Best To Send An Email?
If you’re still wondering about the general best day of the week to send email content, several studies have been done on this topic. Most studies conclude that emails get the most engagement in the middle of the week. Specifically, Tuesday, Wednesday, and Thursday are the days that have the highest engagement rates.
Should You Send Marketing Emails On Sundays?
If days in the middle of the week are the best for sending emails, you may be concerned about your original strategy of sending emails on Sundays. According to the data collected on this topic, weekends tend to be the worst-performing days for email content. Although, if you had to choose a day on the weekend, Sundays do perform better than Saturdays.
However, it’s important to avoid generalizing the best day to send emails. Any day could be the best day for your brand to send email content. It’s all about how your audience interacts with it.
The data collected on these topics is from studies that looked at consumer behavior across industries. The average consumer tends to be someone on a Monday-Friday and 9-5 work schedule. The average person on this type of schedule tends to be less active on the weekends.
However, someone who works weekends or has different needs outside the average may be more receptive to receiving content on Saturdays or Sundays. This means that using insight software like AudiencePoint’s Send Time Optimization tool is the best solution to get an accurate analysis of the times your specific subscribers will respond best to marketing emails.
What Is The Best Time Of Day To Send An Email?
Along with the general best days to send emails, you’re probably also wondering about the best time range during the day to send email content. Usually, it’s similar to what we mentioned previously for Sundays. Sometime during the middle of the day, from 9am-3pm, will be the time when consumers are most engaged with email content.
Once again, it should be noted that this can vary. For instance, this would be the worst time to email someone who works third shift and gets off work sometime between 6-8am. Someone on this schedule would be tired from their work day or in bed and asleep at 9am. They certainly won’t be primed and ready to engage with your marketing email.
What If You Have People From Different Time Schedules On Your Email List?
Every email list is built differently. Large brands with more extensive lists of subscribers may have audiences with a wide range of different schedules. You can’t possibly just pinpoint one singular time to reach all of them effectively.
For this, you will want to segment your email list. Segmenting can help you send email content at optimal times for different groups of subscribers who have common characteristics. AudiencePoint can also help with this.
AudiencePoint has a tool called ListFit that helps analyze and provide insights about email subscriber activity. Using ListFit is one of the best ways to accurately segment your email list, since it can gain many insights on how and when subscribers interact with content.
Listfit can be used in conjunction with Send Time Optimization to create segmented groups of subscribers and send each one emails at optimal times. It would require a lot of effort and maybe be impossible to analyze data like this manually. AudiencePoint’s tools make the process simple.
Audiencepoint Can Help You Meet Your Email Marketing Goals
As you can see, AudiencePoint is an excellent asset for companies that want to optimize send times for marketing emails. Tools from AudiencePoint are easy to use while taking your email campaigns to the next level. If you’d like to learn more about how AudiencePoint can help simplify email marketing for your organization, reach out today. We’d be happy to answer any additional questions you may have.