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If you’ve been sending marketing emails for some time, you may have noticed that customers respond better at certain times of the day. There are various reasons for that, which will be covered in this article.
By the end, you’ll better understand the strategies and resources needed to send your next big marketing promotion at the right time. That way, you can get the best consumer response and conversion rates.
What Time of Day Are Most Emails Read?
Before determining the best time to send an email to get a response, you’ll want to know when most emails are read. According to studies on this topic, consumer open rates for email content are highest during the middle of the day. The ideal time range would be from 9am-3pm.
Consumers are most engaged during this time of the day because it’s the most common time to be active and on the go. During the work week, many people check their emails frequently throughout the middle of the day. While actively checking for work or personal emails, they’ll likely see your marketing email content pop up and be more likely to open it.
What Is The Best Time To Send An Email To Get A Response?
The best time of day to send an email to get a response is between the 9am-3pm timeframe, since that is when people are most likely to check emails.
However, if you’re looking for a response, sending the email as early on in the day as possible will be the most ideal. Sending the email earlier gives someone more time during that optimal window to think it over and decide how to respond.
What Time of Day Is Best to Send Cold Emails?
Some may also wonder if the type of email content affects optimal send times. One of those types of emails is cold emails. If you’re sending emails to cold leads, you will likely see a lot of success sending within that 9am-3pm timeframe.
However, this can vary based on who you’re sending cold emails to and the specific industry. That means you’ll want to have a good idea of the type of person you’re cold-emailing to catch them at the time of day when they’re most active.
All of this leads to the next point, which is that the best time to send emails for any type of content depends on your audience.
How Your Audience Affects Send Times
Knowing a time range like 9am-3pm for emailing an average consumer is great. However, it’s important to remember those numbers are based on averages. Not every consumer is average or will fall into the same category. That means you need to know your target market, when they’re most actively engaged with emails, and the best times to send certain types of content.
When you’re sending marketing emails, there are many ways to track data from your campaigns. However, combing through all those numbers to find out when your email subscribers engage most often is difficult. Thankfully, email marketing tools offered by AudiencePoint can help.
AudiencePoint’s Send Time Optimization tool uses data from our industry leading second-party pool to predict how your subscribers will interact with their inboxes. This helps you know the right time to target each of your subscribers without the need for test campaigns.
What Day Of The Week Is Best To Send An Email?
Typically, the middle of the week is the best for sending email content. Research has found that consumers are most actively engaged on Tuesday, Wednesday, and Thursday.
These days work well because consumers are actively engaged in their work week. Typically, engagement decreases significantly during the weekend. So, avoiding days on or near the weekend is usually the best practice.
That said, this once again comes down to your specific audience. If your target market works during the weekend and has days off during the week, they may be more active and engaged during the weekend.
How AudiencePoint Can Help with Your Email Marketing
Trying to find the perfect time to reach out to your subscribers can be confusing, but it doesn’t have to be. With AudiencePoint’s Send Time Optimization tool, you can make accurate and data-driven send time decisions without having to set up test campaigns.
We use our industry leading second-party data pool to let you know how your subscribers interact with their inboxes as a whole. This takes the bias and guesswork out of choosing email send-times and lets you target individual subscribers when they are most likely to convert.
Contact us today to learn more about how AudiencePoint can help you master email marketing.