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It is vital to send out new email content at the right time. That is especially true for promotional emails. You want to ensure everything performs well, so you get the highest conversion rate possible.
This article will explain exactly what you should know to find the best day of the week for sending email promotions and send time optimization.
What Is The Best Day Of The Week To Send A Marketing Email?
Many studies have been done on the best day of the week to send a marketing email promotion. According to the research, the days that get the most engagement are in the middle of the week. That would be Tuesday, Wednesday, and Thursday. If you send your promotional email during this time, it’ll likely get higher engagement rates.
If you’re looking for one specific day, most studies have found that Tuesday usually performs the best. Tuesday is great because it’s at the beginning of the week when consumers have the most energy to engage with new content.
What Is The Best Time Of Day To Send An Email Campaign?
You may also wonder what the best time of day to send a promotional email campaign would be.
Research has found consumers are most engaged during the middle of the day between 9am-3pm. These are peak working hours for most people, where they frequently check their inboxes. This gives you a better chance that subscribers will see and engage with your promotional email.
What Is The Best Day And Time To Send An Email Blast?
You may also wonder what the best day and time to send a promotional email blast would be. It’s important to get the timing right when sending content to an extensive email list.
For a big email blast, you may want to send the email earlier in the day, between 9am-12pm. Sending it earlier gives all the subscribers you contact the chance to see the email and respond to your promotion within the same day. You’ll also want to adhere to the best days to send email content between Tuesday, Wednesday, and Thursday.
Is It Better To Send An Email On Friday Or Monday?
While Tuesday to Thursday are the best days to send content on average, there are some instances where that might not be possible. If you need to send out an email quickly and are debating whether to send it on Friday or wait until Monday, you should probably go with Monday.
Mondays tend to get a higher engagement rate on email promotions than Fridays. On Fridays, many people are getting ready for the weekend. They may have lower energy and even leave the email content they receive waiting until Monday. If a subscriber leaves your content sitting, it’s much less likely you’ll get the results you’re looking for on your promotion.
The Optimal Day and Time to Send Emails Depends on Your Audience
It’s also important to note that the best time and day to send an email depends on your audience. Some groups of consumers may be highly engaged on Fridays compared to other days of the week. This is because everyone has different schedules and lifestyles.
If you want to get great results, knowing the data on how your individual subscribers engage with content will help you pick the best day and time to send an email promotion. AudiencePoint can help you do that effectively.
How Audiencepoint Can Help With Your Email Marketing Strategy
AudiencePoint offers email insight software that tracks subscriber activity across a large second-party data pool and gives actionable insights on optimizing email campaigns. If you want the best results from a big email promotion, AudiencePoint has the tools to help you succeed.
AudiencePoint can help with:
- Pinpointing the best days and times to send email content to individual subscribers.
- Identifying and re-engaging inactive subscribers.
- Accurately segmenting your email list.
- Isolating Apple MPP opens from reporting to give you accurate metrics.
- Finding ways to make content more engaging.
If you’re ready to optimize your next big email promotion, contact AudiencePoint today to get more information on how we can help you master email marketing.