Send times for email content are important. It can feel nerve-wracking if you’re about to send out a...
There’s a lot to keep track of in email marketing. Every email marketer knows about the typical engagement metrics like open rate, click-through rate, and conversion rate. Many organizations are now finding that the send time has a huge impact on all of these email marketing metrics. In this article, you’ll get a full rundown of the best times to send marketing emails. Let’s dive in.
What Is The Best Time To Send Marketing Emails?
There’s a lot to keep track of in email marketing. Every email marketer knows about the typical engagement metrics like open rate, click-through rate, and conversion rate. Many organizations are now finding that the send time has a huge impact on all of these email marketing metrics.
In this article, you’ll get a full rundown of the best times to send marketing emails. Let’s dive in.
What Are The Best Days To Send Marketing Emails?
Before you get into the best time of day to send marketing email content, you’ll want to find the right day of the week. Consumers are more engaged on some days of the week than others, so this part is important to consider. Many studies have been done on this subject, and they’ve typically landed on two specific days of the week that get the highest engagement rates.
Which 2 Days Are Best For Sending Out Marketing Emails?
Research has found that marketing emails sent on Tuesday or Thursday tend to perform the best. These two days perform well because they are in the middle of the week when consumers are most active and engaged.
When people are in the middle of the typical work week, they check their emails consistently. This is because a lot of the professional world communicates through email. That means if you’re sending B2B marketing content or marketing emails to new leads, you’ll likely have a good chance of catching the attention of your target audience on these days.
Tuesday and Thursday are also very good for B2C emails. While people are checking for work-related emails, they’re also very likely to check their personal email accounts. This gives any B2C business a good chance of catching their target audience on a good day when they’re more likely to take action.
When Should You Not Send Marketing Emails?
Research has found that there’s usually quite a bit of drop-off in engagement with marketing emails on the weekend. If there’s a time not to send marketing emails, the weekend might be it.
The drop in engagement rates over the weekend is due to the typical consumer’s behavior. The typical consumer works a 9-5 job during the week. During the weekend, they’re more likely to run errands, spend time with family or friends, or simply be relaxing. Someone in this mode is much less likely to see a marketing email and take action on it.
While all of this is true, one thing you should know is that the days you should or shouldn’t send emails really depends on your specific audience. Here’s why.
Why Your Audience Affects The Best Day To Send Emails
All the data collected on the best days to send marketing emails studied consumers across industries. This data gives us reasonable estimates and ranges for the average consumer.
However, finding the best email marketing strategies is like defining the characteristics of your target market when you draw up a new marketing plan. It all depends on your specific audience. Your customers may interact completely differently with email content than what the averages state.
An Example of How the Best Send Days and Times are Audience Dependent
For example, let’s say your target market is real estate agents. The typical real estate agent has a much different schedule than someone who works a 9-5 and Monday-Friday schedule.
Real estate agents are on the go doing house showings and meeting with clients on the weekends and during the evenings. That means sending a marketing email to a real estate agent on the weekend, when they’re probably checking their emails constantly, may be a great idea.
You have to know your audience to get the best results from your email marketing strategy.
How to Find the Best Day and Time to Send Emails to Your Subscribers
If you want to find the best days and times to send email content, AudiencePoint can help. AudiencePoint’s Send Time Optimization tool uses a proprietary second-party data pool to help you understand when each of your subscribers is most likely to interact with their email inbox.
You could try to analyze the data yourself and test out sending emails on different days of the week and different time blocks each day. However, that’s very time-consuming, and since the data will only come from your own campaigns, it can be biased and your tests can be inconclusive.
What Time Of Day Is Best To Send An Email?
Along with the best day to send marketing emails, you also need to consider the best time of day to send new content. Research on this topic has found that the middle of the typical consumer’s workday is the best time to send new marketing content. This would be between 9am-3pm.
As mentioned earlier, most people are active and checking for emails during this time. That means it’s much more likely your subscribers will see your emails and be interested in engaging with them.
What Is The Best Time To Send Emails On Tuesday In 2023?
Studies have found that Tuesday is one of the best, if not the best, day of the week to send emails in 2023. So, you’re probably wondering if there’s a specific time of day that would be the most optimal to send new marketing emails on Tuesday. Ultimately, that 9am-3pm timeframe still holds strong for the best time to send emails on a Tuesday.
That said, it really comes down to your audience. If you find that Tuesday is the best day to send new marketing content, you should be using tools like AudiencePoint’s Send Time Optimization software to get accurate data on what times your subscribers are most engaged on Tuesdays.
Sending at the exact right time will make your emails stand out and boost your conversion rates. AudiencePoint makes it easy by giving clear, data-driven recommendations that give you the best chance of success.
Is It Better To Send An Email On Friday Or Monday?
Many marketers can run into a situation where they’re debating whether to send a new promotional email on Friday or wait until Monday. Friday can seem like a great time to send out an email promotion, since it could reach consumers before they go out to shop and run errands on the weekends. That said, the data says otherwise.
From research on email engagement for specific days of the week, Monday tends to get higher engagement rates than Friday. Consumers are more engaged at the start of a new week, when their energy and activity levels are the highest.
In comparison, many people ignore emails or leave them sitting when they receive them on Fridays, because they feel drained or are just looking forward to the weekend.
All that said, if you can wait until the middle of the week for a Tuesday or Thursday, those are the best days on average to send marketing content.
What Are Some Email Frequency Best Practices In 2023?
Now that you have all the details on the best days and times to send marketing content, you’re probably also wondering about email frequency. Here are some best practices if you want to know how often to send emails each week in 2023.
- Adjust email frequency based on the customer life cycle. Different products and services have vastly different life cycles. You’ll want to consider how often customers will make a purchase or different times of the year when they’re most likely to purchase to get the best results.
- Consider all the different types of emails you send. Most companies with a big email marketing strategy send a lot of different types of emails. This includes content like promotional/sales emails, newsletters, notifications, updates on new blog content, etc. You need to consider how much of each of these types of content you’re sending.
- Give subscribers the option to control email frequency. This can be a useful option to put on your unsubscribe forms, when consumers first sign up for your email list, or as a simple check-in. Not every subscriber wants to receive every type of content you send. Allowing control improves consumer satisfaction and keeps them subscribed to your list.
- Stay consistent. Emailing on the same day and time each week can be an excellent strategy. Even if your subscribers don’t think about it, they may subconsciously check their inbox when they’re used to seeing new content from you. That means consistency can yield better results. When you use AudiencePoint’s Send Time Optimization tool, your emails will naturally fall into a consistent rhythm, as it predicts the natural habits of your subscribers.
Following these best practices will give you a great starting point to create a good email marketing strategy. If you want more help optimizing your strategy for success, AudiencePoint’s email insight software is an excellent option.
How AudiencePoint Can Help with Your Email Marketing
If you want to take a lot of the headache and guesswork out of creating an effective email strategy, AudiencePoint can help. AudiencePoint’s email insight software tools, ListFit and Send Time Optimization provide easy-to-implement tools that give you actionable insights on improving your strategy.
Insights from AudiencePoint include:
- The best times and days to send emails.
- Information on subscriber activity patterns from our large pool of second-party data.
- Data from your own campaigns.
- Insights on consumer activity to identify and engage inactive subscribers and segment your email list.
- The ability to isolate Apple MPP opens from reporting to get accurate open rate metrics.
- Strategies to boost engagement rates to help prevent high bounce rates and unsubscribes that typically occur when engagement is consistently low.
Contact AudiencePoint today to learn more about how we can help you create the perfect email marketing strategy for your organization.