When planning an email marketing campaign for your business, you may wonder if Sunday evening would be a good time to reach your audience. Let’s dive into this question.
Does The Day Of The Week Matter When Sending An Email?
The day of the week you send content is an important factor to consider in email marketing. If you want to get the highest possible conversion and engagement rates, optimizing send times is essential to your success.
The day of the week is important because consumers tend to engage with email content on some days of the week more than others. If you reach your audience on the right days when they’re most likely to check their inbox, there’s a higher probability that they will see your content and engage with it.
Is Sunday Evening A Good Time To Send Emails?
Sunday evening is probably one of the worst times to send marketing emails. Sunday evening usually isn’t a great option, since people who work a Monday-Friday schedule are likely winding down from their weekend and getting ready for their new work week.
If you send marketing email content on Sunday evening, it’s likely subscribers won’t check their inbox or be ready to engage with content until Monday morning or later. Between Sunday evening and Monday morning, many other companies will have sent emails as well, which will bury your content in their inbox.
What Time Of Day Is Best To Send An Email?
Now that you know the evening on Sundays isn’t great for email content, you’re probably wondering, “what time is best to send marketing emails?”
Usually, the best times to send email content are during the middle of the day from 9am-3pm. During these times, people are most active and on the go, so they’ll be more likely to check their inboxes and engage with content. Once someone gets to the evening, they’re likely to be winding down from their day and not actively engaged in checking their email content.
What Is The Best Time To Email On Sundays?
Knowing this data, the best time to email on Sundays will be during the day between the previously mentioned times, 9am-3pm. Particularly for Sundays, earlier in the day will be better for reaching people. If you can send emails between 9am-12pm, that’ll be your best bet to reach someone when they’re most likely to check emails and engage.
Is It Better To Send An Email During The Week Or The Weekend?
Many studies conducted on this topic have shown that weekends are the worst days to send email content. So Saturdays and Sundays should be avoided as much as possible.
Consumers are most likely to be actively engaged with email content during the middle of the work week. The days of the week that get the best results are Tuesday, Wednesday, and Thursday. Tuesday is usually found to be the day when consumers are most actively engaged with email content.
The Best Email Send Times And Days Depend On Your Audience
While all the data collected on this subject is great, it should be noted that the real best day and time to send marketing emails depends on your audience. Data from these studies was collected from consumer engagement metrics across industries. This means it boils down to the best time to engage an audience with a traditional Monday-Friday schedule.
However, that won’t always be the case for your specific audience. Some industries may have audiences where Sunday evenings are the time when they’re most engaged.
Companies with big email lists may also have groups of subscribers that engage more at varying days and times. In this case, segmenting your email list to send at optimized times for specific groups would be necessary.
Ultimately, you need data on how your audience interacts with content to determine the right day and time to send emails based on the varying needs of subscribers. If you’re wondering how to collect and make sense of this data effectively, AudiencePoint can help.
How AudiencePoint Can Help You Reach Your Email Marketing Goals
AudiencePoint’s Send Time Optimization (STO) tool can help you figure out the best time to send emails to each of your subscribers. Our large pool of second-party data looks at when your subscribers are engaging with their inboxes, rather than just looking at when they engage with your emails. This means you will know from day-one when you should be emailing your subscribers. You won’t have to waste time testing out various send-times to gather data about which ones are most effective. The second-party data pool allows you to have a larger picture than just your own data, so you can avoid bias.
The best part is that our STO tool integrates easily with all major email service providers, so it can easily be added to any existing campaigns.
Reach out today if you’d like to learn more about how we could possibly help your organization pick the perfect send-times for your email campaigns.