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An email newsletter is a powerful marketing strategy. Email newsletter content can help keep your audience engaged throughout the buyer journey.
However, you may be wondering how to market your newsletter to encourage email list signups to get the benefits of sending regular email engagement content. This article will outline strategies you can use to promote your email newsletter and how a newsletter can be used effectively as a marketing strategy.
What Are Newsletters in Marketing?
A marketing newsletter is email content sent to subscribers on your email list. Email marketing newsletters can be used to:
- Stay in touch with your audience.
- Build or maintain brand awareness.
- Provide company updates about events, new product releases, or upcoming sales.
- Inform or educate your audience about industry-specific topics.
- Send reminders or other helpful emails that improve the consumer experience.
All these aspects of marketing newsletters create a positive experience for email subscribers that leads to brand loyalty and a good brand image. If your company isn’t sending an email newsletter, you should consider implementing it into your marketing strategy.
How Do You Promote Your Newsletter?
Before you start sending your marketing newsletter, you’ll want to build an email list of people who would want to read it. It can seem like a confusing process to know how to promote your newsletter, but there are many great options for you to do so and get your most loyal customer base to sign up. Ways you can promote your newsletter include:
- Website banners and signup forms that encourage email list signups.
- Encourage social media followers to sign up for your newsletter.
- Ask customers if they want to sign up for your newsletter as they’re purchasing something.
- Offer something for free, like an ebook, product trial, or product accessory, for those who sign up for your newsletter.
- Promote discounts, special offers, or other perks that are specific to newsletter subscribers.
- Create a referral program that offers discounts or other benefits if an email subscriber refers someone else to sign up for your newsletter.
Each of these can be a great way to promote your marketing newsletter. It’s important to note that you should inform any new subscribers that they are signing up to receive regular newsletter content. Implementing features like a double opt-in or having new subscribers click a link in the welcome email to confirm the newsletter subscription are good ideas to ensure you maintain a list of engaged email subscribers who are interested in your content.
How Are Newsletters an Effective Form of Email Marketing?
Research has shown that about 60% of marketers send email content to subscribers at least once a week, with approximately 26% of marketers sending emails multiple times per week. While many marketers are sending email newsletter content, you may wonder if this is an effective strategy. Some statistics that show why it is effective are:
- 61% of consumers say they enjoy weekly emails from brands, and 38% report that they would like to receive emails more often.
- Studies have shown that consumer spending increases by an average of 138% when regular email content is sent compared to when no emails are sent.
- Email use is high, with 99% of active email users checking their inboxes daily, and many checking their emails multiple times each day.
Sending a regular marketing newsletter is an effective way to reach a targeted audience that is familiar with your brand. Since many consumers actively use email, it’s a great way to reach them, get their attention, and maintain top-of-mind awareness. That way, they will think of your brand when it is time to make their next purchasing decision.
How to Use a Newsletter as a Marketing Strategy?
Using a newsletter as a marketing strategy involves covering different points of the buyer journey, building brand awareness, engaging your audience, and ultimately encouraging purchasing decisions.
There are three different types of email marketing content: relational, transactional, and promotional emails. Email newsletters typically fall under relational email content that seeks to build positive relationships and trust with consumers.
However, transactional email reminders or promotional emails encouraging sales should also be mixed in to help you reach your email marketing goals.
How Do You Use Social Media to Promote a Newsletter?
Social media provides an excellent way to promote an email newsletter. Things you can do to promote newsletter signups on social media are:
- Call to action at the end of social media posts.
- Have a link to your newsletter signup form on your profile.
- Use influencer marketing to promote your brand and newsletter.
- Collaborate with others in your niche to promote each other’s content.
- Promote giveaways or other special offers for signing up for your newsletter.
Each of these options can be used on social media to increase newsletter signups. Trying each one and deciding which is the most effective for generating newsletter signups can help you figure out the best promotional options for your business.
What Are Email Marketing Strategies?
An email marketing strategy involves setting goals, researching your target audience, planning email content, and tracking data to measure email performance. There are different types of marketing emails you can send and angles you can take to create an effective email marketing campaign. Strategizing before beginning an email marketing campaign is essential, so you know exactly how you want to engage your audience throughout the buyer journey.
How AudiencePoint Can Help with Your Newsletter Marketing Strategies
AudiencePoint can help you improve your newsletter marketing strategies. Our email insight software provides email tools that provide you with actionable information on how you can improve your email content to increase audience engagement and conversions.
AudiencePoint’s software tracks data from email campaigns to provide you with detailed information on how you can optimize send times for engagement and conversions, create segmented email promotions, and re-engage inactive subscribers. Taking these steps to improve your email strategy will help boost email ROI and create a better consumer experience. Contact us today.