Last week we talked about the importance of knowing if your engagement data is real. This week we wanted to discuss the value of using that data to keep an email list healthy by filtering likely bots and removing hard bounced addresses. Why does it matter if my...
Granted, the title has a touch of hyperbole, but big changes in our industry are on the way. Most notably, Apple recently announced they will be pre-caching tracking pixels from marketing emails when their new operating system is released this fall. This means the...
Apple’s recently announced Mail Privacy Protection (MPP) has received much attention over the past few days. Continuing their product story of protecting consumer information, this announcement promises to hide your open behavior and IP address from those...
