If you’re thinking about optimizing send times for marketing emails, you should be. It’s a great strategy to start implementing in 2023. Sending emails when subscribers are most likely to engage is one of the best ways to get their attention and stand out from competitors.
With the rising knowledge of how send time optimization benefits email marketing, you may have heard that Tuesday is a good day for sending marketing content. Let’s see if this is true.
What Is The Best Time To Send Emails On Tuesday?
Research has found that the best time to send emails on Tuesday is from 9am-3pm. This timeframe works well because it is the middle of most people’s work day. When people are working, they check their email inboxes frequently.
Having so many consumers actively use email during the middle of the day on Tuesdays makes it a great time to send emails.
Is It Unprofessional To Send Emails After 5pm On Tuesdays?
Knowing that the cutoff for the best time to send emails on Tuesdays is at 3pm can lead to some questions. Some may wonder if that means it’s unprofessional to send marketing email content after 5pm on Tuesday.
While sending work emails to your boss, employees, or co-workers after 5pm can be unprofessional, that isn’t the case for email marketing. Your email subscribers likely won’t think much about when you email them. So there isn’t a professional or unprofessional time to send marketing content.
The real reason for optimizing send times is to catch subscribers when they are engaged. That just happens to often be within the average person’s workday.
How Many Emails Should You Send on Tuesdays?
Along with send times, many email marketers may wonder about email frequency. While Tuesday is a great day to send out email campaigns, we recommend never sending more than one email per day to your subscribers, as this can lead to unsubscribes.
What Is The Best Day Of The Week To Send A Marketing Email?
Studies have found that Tuesday is one of the best days to send marketing emails. Along with that, Wednesdays and Thursdays also tend to get high engagement rates.
These days work well because they’re in the middle of the average person’s work week. Many consumers will have the most energy to engage during these days.
When Should You Not Send Marketing Emails?
You may also wonder when you shouldn’t send marketing emails. Typically, research shows that weekends are the worst-performing days for email content. Many consumers are simply busy doing other things on Saturdays and Sundays, so they’re less likely to check and engage with emails. So if your subscribers fall in line with that, you may want to avoid weekend emails.
Mondays and Fridays can also be days where email engagement is lower. Mondays can be hectic for many people just starting a new work week. That makes subscribers less likely to want to engage with marketing content. On the other hand, many people are preparing for the weekend on Friday, so they may ignore emails or leave them sitting until later.
The Best Day and Time to Send Emails Depends on Your Audience
With all this being said, the right timing for your marketing emails comes down to your audience. Some consumers may be highly active in the evenings or on the weekends. It all depends on various lifestyle factors that are unique to different audiences.
That means knowing how your audience engages with content will be the best bet to get results from your email marketing efforts. If you want to get effective insights into how your audience engages with their inboxes, AudiencePoint can help.
How AudiencePoint Can Help with Your Email Marketing
AudiencePoint’s Send Time Optimization tool helps you target your audience exactly when they are most likely to be in their inboxes. This software uses a large second-party data pool to figure out when each of your subscribers will likely be checking emails. This means you can optimize send times for your campaigns from day one. No more performing long test campaigns to figure out when your users are most active.
Our Send Time Optimization tool easily integrates with all major email service providers, so you can start optimizing your existing email campaigns immediately.
If you’re interested in optimizing send times for your subscribers, contact us today. We’d love to answer any questions you may have.