What Should I Put on My Unsubscribe Page?

Having someone unsubscribe from your email list isn’t ideal. However, you can still use the unsubscribe page as a way to create a positive experience, even as someone leaves your list. Not all unsubscribes are permanent. 

If you make a good last impression, those who unsubscribe will be more likely to give your emails a chance again in the future. There is also always a chance your unsubscribe page could sway someone to stay subscribed, so making a last effort can’t hurt.

If you’re wondering exactly how to create a good unsubscribe page, this article will help you out. Keep reading to learn more about overall email engagement.

How to Create an Unsubscribe Section on an Email?

Creating an unsubscribe section within your email content is usually pretty easy if you use an email marketing platform or software. Most email platforms like Mailchimp, Sendinblue, or other common options will likely put an unsubscribe link at the bottom of your content automatically. 

However, if they don’t, there should be a setting somewhere within the email software you are using to add an unsubscribe link or button. If there isn’t a setting available to you, simply place a hyperlink or button at the end of your email’s content that takes someone to your unsubscribe page if they don’t want to receive emails anymore. 

Do You Legally Have to Have an Unsubscribe Button?

Legally, according to the CAN-SPAM Act that is enforced by the Federal Trade Commission, all emails sent in the U.S. must have an unsubscribe button. Other places around the world also have similar laws, like Canada’s CASL, that support the consumer’s right to withdraw from receiving marketing emails. 

How to Respond to Unsubscribe Emails?

Sometimes email subscribers may send you an email asking to be unsubscribed. Many may do this if they don’t see your unsubscribe button or don’t know how to unsubscribe. Some email service providers also provide an option to automatically send an email to unsubscribe from content you no longer are opening. 

If you receive an email from someone asking to be unsubscribed, you should remove them from your email list as soon as possible. You may also send a simple email stating something along the lines of: 

“You have successfully been unsubscribed from our promotional email content. 

We’re sorry to see you go. Feel free to resubscribe at any time by clicking this link or going to our website and filling out our email signup form.”

Something like this is just a simple message that provides a good consumer experience. It helps consumers know that the email they sent got through and you have taken the requested action.  

What Should an Unsubscribe Email Include in 2023?

If someone decides to unsubscribe from your email list, there are some things you should include on your unsubscribe page. There are also some other optional things you could add to your unsubscribe page if you want to try to sway your subscriber into giving your list another chance. Things to include are:

• Make it easy to unsubscribe: This should be the most important thing you make sure you include. Make the option to unsubscribe clear, so it isn’t a hassle for someone to remove themself from your list. 
• Successful unsubscription message: A message after clicking the unsubscribe button that someone has successfully been unsubscribed from the list is also essential. It helps consumers know that there is no further action on their end to be removed from your list. 
• Ask for feedback: If you want to take things a step further, asking for feedback after the successful unsubscribe message can make consumers feel heard. However, make it clear that feedback is optional and no further action is required.
• Give the opportunity to update their email frequency: Some consumers will unsubscribe if you are sending too many emails or if not all your content is relevant to them. Having the opportunity to adjust the frequency or types of emails they’re receiving can help prevent some unsubscribes. 
• Provide a quick overview of the benefits of your content: Consumers who’ve been on your list for a while may lose touch with why they subscribed in the first place. Giving a quick rundown of the benefits of your email content may be a good way to prevent some unsubscribes. 

At the end of the day, unsubscribes happen. However, providing features like these on your unsubscribe email or unsubscribe page can help provide a good consumer experience and show that your company cares, even as someone is leaving your list.

Examples of Unsubscribe Pages for Email

This section will provide you with a couple of examples of what you can say on your unsubscribe page. 

Example #1 – Quick Overview of Your Email Content’s Benefits

Heading: We’re Sorry to See You Go

Body text: We’re sorry to hear you want to unsubscribe from our email content. To unsubscribe, simply click this link or press the button below, and you won’t receive any more emails from us. 

Before you go, we would like to remind you of what our content has to offer. Through our emails, you get:

• Recaps of recent blog posts.
• New product announcements.
• Exclusive deals for email subscribers.
• How-to’s and exclusive information.

Consider staying subscribed if you don’t want to miss out on all the value our emails have to offer. 

Still want to unsubscribe? 

Button: Unsubscribe Now

Example #2 – Offer to Update Email Preferences

Heading: Update Email Preferences

Body text: We heard you want to update your email preferences. 

How often would you like to receive emails from us?

• Once a week
• Once a month
• Never (Unsubscribe Now)

Button: Update Preferences 

Why These Example Unsubscribe Pages Work

Both of these unsubscribe pages work because they are simple and to the point while still providing consumers with an option to stay on the email list if they would like to. However, the ability to unsubscribe on both is clear and easy for those who want to get through the unsubscription process quickly. 

How AudiencePoint Can Help with Your Email Marketing Strategy

Designing your email unsubscription page effectively is great. However, you ideally want to have consumers see it as little as possible. AudiencePoint can help boost engagement with your emails and keep readers subscribed.

AudiencePoint’s email insight software that will help you easily improve email marketing campaigns. If you want to identify inactive subscribers and get them re-interested in your email content, AudiencePoint has a tool for that called ListFit. Through ListFit, you will get insights to help you create effective re-engagement emails that get inactive subscribers excited about your email content once again.

AudiencePoint also offers other great features like tracking data and helping you optimize your send times with accurate insights into how subscribers interact with emails. If you want to know more about how AudiencePoint helps with email marketing, contact us today.