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Email marketing tools are an asset to any email marketing campaign. They will help with:
- Managing email lists.
- Creating signup forms.
- Setting up email campaigns.
- Optimizing your email marketing strategy.
- Tracking email performance metrics.
- Creating more engaging content.
Many tools are available to help improve your email marketing campaigns. This article will cover the best email marketing tools and free platforms to boost email engagement performance. Keep reading to learn more.
How Effective Is Email Marketing?
Email marketing is an effective way for brands to engage their customers and increase sales revenue. The average return on investment (ROI) for email marketing is $36 for every $1 spent. Email marketing has a high ROI because it doesn’t cost much to create and send promotional emails.
Another reason why email is a high ROI digital marketing strategy is due to its impact on consumer purchase intent. Research has shown that consumers spend 138% more when they receive promotional email content compared to when no emails are sent. This shows that email marketing can effectively influence consumer behavior and purchasing decisions.
What Are the Best Email Marketing Tools?
Different email marketing tools can benefit various aspects of your email campaigns. If you’re looking to get the best performance from email marketing, using a well-rounded set of tools will give you the extra boost needed to elevate your emails above the competition. Some of the top email marketing tools that we recommend are:
- Salesforce Marketing Cloud
- Zeta Interactive
Each of these email tools has its own unique features. The following sections will break down the features and benefits of each one.
Salesforce Marketing Cloud
The Salesforce marketing cloud is a popular tool that helps businesses to manage consumer journeys with streamlined and integrated solutions. These solutions include content creation, web personalization, advertising, social media, and email marketing.
Currently the largest omni-channel marketing platform based on identity data, Zeta Interactive’s Zeta Marketing Platform is a useful tool for email marketers. The Zeta Marketing Platform looks at billions of different data points from different sources to help marketers with predicting customer intent. This information can be very helpful when creating personalized email campaigns.
MessageGears allows marketers to personalize marketing messages to consumers at a large scale, using data from various sources in real-time.
Klaviyo is a popular growth marketing platform that lets marketers use customer information to create personalized customer experiences across marketing channels. It is helpful for creating uber-personalized emails that help increase metrics like open-rate.
Netcore offers email marketing tools that help segment your email list, predict engagement, and optimize subject lines. With Netcore, you can get predictive analysis about how your emails will perform before sending them to help strategize your email campaigns.
AudiencePoint is an email insight software that helps optimize email send times, track data from email campaigns, and analyze email subscriber activity to re-engage inactive subscribers and accurately segment your email list. AudiencePoint’s easy-to-implement tools provide actionable insights that simplify email marketing into a streamlined process. AudiencePoint can be easily implemented to work with any of the email marketing software options listed above.
What Are the Best Free Email Platforms?
Free email platforms are available to help manage your email list and send regular marketing emails. The best free email platforms are:
- Mailchimp: Mailchimp is a well-known free email platform. Mailchimp helps manage your email list, set up email campaigns, and track email performance metrics. A free plan from Mailchimp allows you to send 2,500 emails per month to up to 500 subscribers.
- Sendinblue: Sendinblue specializes in email design with an easy drag-and-drop email editor. A free plan through Sendinblue will allow you to send 9,000 monthly emails with no limit on how many subscribers you can have.
- MailerLite: MailerLite’s platform is designed around simplicity and making email campaigns easy to manage. Their simple drag-and-drop email builder helps you create well-designed emails to send to your subscribers. A free plan has sending limits of 12,000 emails per month and 1,000 subscribers.
- Sender: Sender helps you manage your email list, set up email automation, and provides tools for email segmentation. Sender’s free plan has a high sending limit of 15,000 emails per month and 2,500 email subscribers.
Each of these free platforms can help you set up effective email campaigns if you’re just starting with email marketing. Since they’re free, you can always try each one and decide which works best for your needs.
AudiencePoint Helps You Get the Most Out of Your Email Marketing Tools
If you’re looking for a tool to elevate your email marketing strategy, AudiencePoint is an excellent option to choose. AudiencePoint’s tools will provide you with valuable data about email performance and subscriber activity in a way that is easy to understand. Insights from AudiencePoint can be easily implemented to improve email ROI and subscriber engagement.
A great feature of AudiencePoint is that it can be integrated with the other email marketing tools and free email platforms listed in this article. Integrating AudiencePoint with other email tools and platforms will help you create well-rounded email engagement campaigns. You can use other email marketing tools to design, automate, and manage your email list while gathering actionable insights from AudiencePoint that will help you improve your email campaign’s success.
Contact us today for more information about how AudiencePoint can help you master email marketing.