Here at AudiencePoint, February has flown by! With so much going on, we want to update you on...
Any email marketer knows that a lot of effort and strategy go into creating an effective email marketing campaign. You have to create great content that captivates a reader’s attention, plan email frequency, and come up with some great subject lines.
Many are also realizing that the day of the week you send your campaign’s emails matters a lot. Therefore, it should be right up there among the top things you consider when drafting and planning new content.
In this article, we’ll give you a complete breakdown of the best days to send email campaigns. You’ll get insights into how consumers typically engage with emails at different times of the week and strategies to help you plan this aspect as successfully as possible. Keep reading to get all the details.
What Is the Best Day of the Week to Send Email Marketing Campaigns?
Studies have found that the average consumer is the most active in checking email inboxes during the middle of the week. Average email engagement rates are the highest on Tuesday, Wednesday, and Thursday. With that information, many email marketers land on Tuesday as the day of the week that tends to work the best.
These days during the middle of the week work best because they’re the peak of the average person’s work week. Many people are actively checking inboxes these days for work emails, personal emails, and other notifications.
It’s an excellent opportunity to catch someone’s attention with some attention-grabbing marketing content. In addition, you can increase your chances of success by creating compelling subject lines and consistently sending out valuable content that consumers will want to see.
Why the Day of the Week You Send Campaigns Matters
The day of the week you send content matters due to how consumer behavioral patterns fluctuate. You probably feel it during your own work week, when your energy levels are higher and lower at different times.
You want to target times of the week when consumer energy levels are highest, so your subscribers will be primed to engage with new content.
On top of that, it’s important to stand out amongst the competition. The average person receives hundreds of emails in a day. You may have even seen people who have hundreds or thousands of unread emails in their inboxes. It’s impossible for the average consumer to keep up with all the content they have sent their way.
An excellent way to stand out amongst the crowd is to send emails on the best day and time. You want to make it easy for subscribers to see your content first before they get burnt out from looking at marketing content.
What Is the Best Time to Send Emails on Tuesday?
Knowing that Tuesday is one of the most optimal days for emailing the average consumer, you can take it a step further and email at the best time of day to get even better results.
The general best time range to send emails on Tuesday is between 9 am-3 pm. These are the peak hours of the average person’s work day. As a result, subscribers will usually have the most energy and be the most active in checking inboxes.
That said, both the right day of the week and the time of day can vary. It really depends on your specific audience, their lifestyles, and how they engage with content.
If you want accurate data on how your audience engages, AudiencePoint’s email insight software can help. AudiencePoint helps with send time optimization, identifying subscriber activity, and providing you information about when your subscribers are most active in their inbox..
Is It Better to Send a Work Email on Friday or Monday?
You may also wonder about the best day of the week for sending work-related emails. In most cases, waiting to send an email on Monday will be better.
Many people are preparing for the weekend on Fridays. As a result, some people check out a bit and don’t check their inboxes as much. So if you send an email, it might go unnoticed. If it can wait, send your work email on Monday morning. Your co-workers will likely appreciate that.
Is It Better to Send Email Campaigns on Friday or Monday?
Some will also wonder if the same information applies to marketing emails. In fact, it does. It will be better to send your campaign on Monday if possible. Monday is the beginning of a new work week where consumers will have more energy to engage with email campaigns compared to Friday.
That said, this once again depends on your audience, and the answer here can vary. AudiencePoint can help you get the exact data you need to make the best decisions for your email marketing campaigns.
How AudiencePoint Helps Improve Your Email Campaign Strategy
AudiencePoint offers insight software that helps make your email campaigns more successful. AudiencePoint provides data on several key aspects of email campaign engagement, including the best days and times to send new content.
Our tool called Send Time Optimization (STO) will help with every aspect of planning the day and time you email. STO uses our second-party email engagement data pool and provides you with the information about when your subscribers are most active so you can reach them at the best possible time.
In addition to STO, we offer tools called Real Time Optimization and ListFit.. ListFit helps identify subscriber activity to properly segment marketing campaigns and identify inactive subscribers.
All of these tools will provide well-rounded insights into how you can make your campaigns more successful. To get more information about how AudiencePoint can help, contact us today.