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Sending an email on the right day of the week is essential. If you want high engagement rates, you have to reach subscribers when they’re most likely to check their inboxes. This can be particularly tricky for email marketers trying to send emails around the weekend when engagement rates tend to drop off a bit.
This article will cover whether emailing on Friday or Monday is better. In addition, we’ll dive into best practices for sending emails around the weekend and resources that’ll help set you up for success. Keep reading to get all the details.
Is It Better to Send an Email on Friday or Monday?
When the weekend is approaching, many email marketers will wonder if it’s a good idea to send an important promotional email on Friday or if waiting until Monday would be better.
In this case, it is usually better to hold off until Monday if possible. Mondays simply get higher engagement on marketing emails because it is the beginning of a new week where consumers’ energy is the highest.
Marketing emails on Friday can be ok, but the problem is many people will start checking out as it gets into Friday afternoon since they’re getting ready for the weekend. This leads to email inboxes not being looked at as often.
So if you’re going to email on Friday, doing it earlier in the day would get better results. Otherwise, there’s a higher chance more subscribers could miss your email.
Is It Better to Send an Email on Sunday Night or Monday Morning?
Since Friday isn’t the best day, you may also wonder if emailing Sunday night or Monday morning would be better. Once again, Monday morning would be your better bet. Most people are getting ready for the start of their new work week on Sunday night. It makes it less likely that they will check inboxes and engage with new marketing emails at that time.
Should You Send Cold Emails on Monday?
Monday can be a good day for sending cold emails. It’s the start of a new work week for many people, giving you a better chance of reaching prospects at that time.
However, waiting until the middle of the week, between Tuesday and Thursday, is usually a better time for cold emails. It gives people a chance to get past their hectic Monday, so they’ll be more ready to engage once you get into Tuesday.
What Day of the Week Is Best to Send Emails?
Knowing all this information, you’re probably still wondering about the best overall day of the week to send new content. The studies on the day of the week and email engagement say that the middle of the week is best. That means the best days would be Tuesday, Wednesday, and Thursday. Each of those days gets about the same average email engagement rates.
The Best Day of the Week to Email Can Vary
All that being said, the best day to email can vary. The number one factor to remember is to send emails at the best time for your audience.
It’s why designing marketing campaigns for your target audience is so important because different groups of consumers will engage with content in different ways. For example, if you’re sending marketing content to stay-at-home moms, the best time to email may differ greatly compared to emailing lawyers.
If you want to know the exact best day to email, AudiencePoiont can help. AudiencePoint offers email insight software that offers a tool called Send Time Optimization (STO). AudiencePoint’s STO tool takes second-party data gathered from subscriber activity and makes detailed recommendations on the best time to send new email content. STO eliminates the guesswork and hassle on your end.
What Time of Day Is Best to Send Emails?
You may also wonder about the best time of day to email. Research has found that the middle of the day works well for the average consumer. A good time range is from 9 am-3 pm. That’s when the average person is in the middle of their workday, where they’ll be checking inboxes frequently.
That said, this ultimately comes down to your audience, just like the best day to email. You’ll want accurate data on when your specific subscribers engage so you can make the best decision. For that, AudiencePoint will help immensely.
How AudiencePoint Can Help with Your Email Marketing
AudiencePoint’s email insight software will help you optimize send times and days for your email campaigns. AudiencePoint uses detailed analysis based on our second-party data pool to give actionable insights on improving your email strategy. Using our STO tool, you’ll have everything you need to know to send new content at the perfect time.
In addition to STO, AudiencePoint also offers tools called Real Time Optimization and ListFit. These tools will help you:
- Get insights into subscriber engagement in real-time.
- Identify and re-engage inactive subscribers.
- Get accurate open rate metrics from email campaigns by identifying and isolating Apple MPP opens from reporting.
- Find ways to increase engagement to prevent email bounces and other issues that can happen with consistently low engagement rates.
- Accurately segment your email list.
All these aspects and more make AudiencePoint a great choice to improve your email marketing efforts. To learn more about how AudiencePoint helps with email marketing, contact us today.