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One thing many email marketers are finding is that the day of the week matters when sending content. You want to reach subscribers on days and times when they’re most likely to check inboxes and be ready to take action on your offer.
In an effort to find the best day to email subscribers, many will wonder if Monday is a good day to send emails. This article will cover that question in detail and provide some best practices for optimizing send times. Keep reading to get all the information.
Is Monday a Good Day to Send Emails?
Monday can be a good day to send emails. It’s the start of many people’s work week, so many consumers have higher energy levels. That could lead to your subscribers feeling ready to engage and convert.
That said, studies that have been done on engagement rates on different days of the week show that Monday isn’t the best-performing day. The middle of the week, from Tuesday through Thursday, gets the highest average engagement rates. So if you can wait an extra day to email on Tuesday, that might give you a better chance to get higher engagement on your content.
Is It Better to Send an Email on Sunday or Monday?
Another common question is whether emailing on Sunday or Monday is better.
Typically, weekends get lower average engagement rates. So Saturday and Sunday tend to be the worst days to send new email content. It’s a time when many people are busy with other things or relaxing from a long week. That means if you’re debating here, waiting until Monday would be your better option.
Is It Better to Send an Email on Friday or Monday?
Since weekends don’t work well, you may wonder if Friday or Monday would be better.
One of the problems with emailing on Friday is many people are preparing for the weekend. It’s a time when some may check out and not look at their inboxes as frequently. In that instance, your email content gets missed, and you get lower engagement. So once again, Monday would be your better bet.
The Best Day to Send Email Depends on Your Audience
Monday can be a good day to email, and the middle of the week works well for the average consumer. However, that won’t be the case for everyone. Your audience is unique, and you must tailor your marketing strategy to meet their needs. If you really want to know the best day to send emails, you need data on how your subscribers engage.
AudiencePoint’s email insight software can help with that. AudiencePoint’s Send Time Optimization tool takes data from how your subscribers engage and provides you with actionable insights on which days would be best to send new content.
You don’t have to guess or experiment, which would take a lot of work. Instead, you get insights you can easily apply right away to your existing email strategy.
What Time of Day Is Best to Send Emails?
Along with the day of the week you send content, the time of day is also a factor in engagement. After all, your subscribers can only engage when they’re actively checking their inboxes. For example, if you email when they’re asleep, there’s a chance that your content gets buried by other companies sending marketing content by the time they check their inbox the next day.
From studies on this topic, the best time to email is in the middle of the day, from 9 am-3 pm. Many people are highly active during this time since they are at the height of their work day. That means they’ll check inboxes frequently for work and personal emails.
Best Time to Send Emails on Monday
You may also be looking for the best time of day to email on Monday. With Mondays, the strategy can be a bit different. It can take a while to get back into the swing of things on Monday morning. So emailing a bit later in the day on Monday could work well. An optimal time range would be from 12 pm-3 pm.
However, the time of day subscribers will most likely engage is also audience dependent. For instance, stock brokers often get up super early (especially on Mondays) to look over market trends and be prepared for the market opening. So it would make sense to email that audience earlier than those who work a traditional 9-5 job.
To really hone in on the best days and times to send marketing emails, AudiencePoint will be the answer.
How AudiencePoint Can Help with Your Email Marketing
AudiencePoint offers email insight software that tracks data from subscribers and provides actionable insights to improve your email strategy.
AudiencePoint offers three tools called Real Time Optimization, Send Time Optimization, and ListFit that help:
- Get insights and adjust your strategy in real-time after you send new content.
- Find the exact best days and times to send emails to maximize your subscribers engagement.
- Get data on subscriber activity, including when they’ve become inactive.
- Accurately segment your email list.
- Identify and isolate Apple MPP opens from reporting to get accurate open rate metrics.
- Find ways to increase engagement to prevent things like high bounce rates that can happen when engagement metrics drop for too long.
AudiencePoint is a valuable solution that is easy to implement with your existing email service provider and will boost the success of your campaigns in many ways. To learn more about how AudiencePoint helps, contact us today.