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When you have a bulk email list that was never validated, you can run into many issues. You may have even noticed recently that your marketing emails have a high bounce rate, and now you’re searching for a solution. The first step is to verify email addresses and remove invalid email addresses.
If you’re looking for an email validation solution that can be done in bulk, you’re in luck. A bulk email address verification tool can help with that.
In this article, we’ll discuss how bulk email validation works and the best email verification options. Plus they can help you avoid spam traps and improve sender reputation. Keep reading to get all the details.
How Does Email Verification Tool Work?
Before we dive into the specifics of bulk email validation, let’s first discuss email verification and how the associated tools work.
When you do email verification, you typically have two choices. There will be initial verification and bulk verification.
When you do an initial verification, the best solution is to connect a verification tool to the signup form customers use to be added to your list. This allows the tool to run a quick email verification through an API call that confirms the email address is active without ever having to send them an email. Once that’s done, the new subscriber will be successfully added to your list.
On the other hand, the bulk email verifier will work a bit differently.
What Is a Bulk Email Verifier?
A bulk email verifier is another software program that can be used to confirm whether emails on your list are real and active. However, this solution is usually used when you never performed an initial verification or to simply clean up your list if you think some of the subscribers may have become dormant or closed their email accounts since signing up.
Why Bulk Email Validation is Crucial
Understanding the significance of bulk email validation is key to maximizing your email marketing efforts. It’s not just about eliminating invalid email addresses but also about reaping tangible benefits for your business. By implementing bulk email validation, you improve email deliverability rates significantly, ensuring that your messages reach the intended inboxes. This process also helps in reducing bounce rates, which is crucial for maintaining a strong sender reputation. With a cleaner email list, you enhance engagement rates as your messages reach an audience that is more likely to interact with your content.
Benefits of Using Email Verification Tools
- Improved Email Deliverability: Bulk email validation helps ensure that your emails are sent to valid and active email addresses. This improves the likelihood of your emails reaching their intended recipients, thus enhancing deliverability rates.
- Reduced Bounce Rates: By removing invalid or inactive email addresses from your mailing list, you minimize the chances of your emails bouncing back. A lower bounce rate is crucial for maintaining a good sender reputation with email service providers.
- Enhanced Sender Reputation: Email service providers track the sending habits of users. Sending emails to valid addresses improves your sender score, which can increase the likelihood of your emails being delivered to the inbox rather than the spam folder.
- Accurate Campaign Metrics: When your email list is clean, you get a more accurate analysis of campaign metrics like open rates and click-through rates. This is because your emails are being sent to people who are more likely to engage with your content.
- Cost-Effective: Most email marketing platforms charge based on the number of emails sent or the size of your email list. By keeping your list clean and free of invalid addresses, you can avoid wasting resources on undeliverable emails.
How Do You Do Bulk Email Verification? Is There a Bulk Email Verification Service?
Bulk email validation is a very simple process that only takes seconds or minutes. All you have to do is upload your email list to the program and then let the software handle everything else in the background.
These software programs can run many checks in the background, like SMTP checks, running DNS records, and looking up IP addresses. These will all send signals that an email address is real and has an active inbox. Any subscribers that show up as fake or invalid can then be automatically or manually removed depending on your preferences and the tool you’re using.
In addition, for even more accurate checks, our insight software at AudiencePoint can provide further analysis. When we perform bulk verification, our tools have access to second-party data and can do an in-depth analysis of how subscribers engage. This gives you better results since our tools can leverage trillions of data points that come in each week about consumer activities.
How Do You Check Bulk Email Is Valid or Not?
As mentioned, our insight software at AudiencePoint can be used to check if emails on a bulk list are valid or not. Our software makes this easy by providing you with actionable results each step of the way.
Plus, when you use our full set of tools called ListFit, Send Time Optimization, and Real Time Optimization, you get the added benefit of being able to improve your email marketing strategy over the long haul for better engagement, identifying when subscribers become engaged, and ensuring any dormant emails can be suppressed immediately to prevent any negative effects.
How Accurate Are Email Validation Services?
A lot of research has been put into bulk email validation services. That means they are pretty accurate to help today’s email marketers get the best results.
Many bulk email verification services and tools will say their program has around 95-99% accuracy. However, results will vary depending on the tool you choose, so going with an option like AudiencePoint, which can do a wide range of checks and analyses, will be your best option to get great results.
As mentioned, when you choose AudiencePoint, you get the benefit of our second-party data pool. This accounts for 90% of U.S. consumers and collects 85 trillion data points yearly. It’s a great way to determine how subscribers engage on other lists or if their account is dormant.
On top of bulk validation, we also recommend that email marketers deploy an initial verification solution embedded in signup forms. That way, you can get verification out of the way immediately to ensure that you maintain an active list of subscribers at all times. It’ll save you money rather than continuously doing more bulk verification checks.
What Is the Cheapest Email Verifier Software?
During the search for the best email verification tools, many marketers will wonder about cheap solutions. This is especially true if you’re just starting out and have a low budget.
There are some free bulk email validation tools available online. Some of the popular options are Bulk Email Checker and NeverBounce.
These tools can work well but will have their limitations. For instance, both require you to input emails one at a time during free verification, which will make it hard and too time-consuming to scale this process as your list starts growing and you’re getting tens or hundreds of new subscribers each week.
What Is the Email Verification Tool NeverBounce?
NeverBounce is an email verification tool that helps remove duplicate, fake, and spam email addresses that end up on your list. It can be a great starting point since they offer a free option. That said, as your company budget and email list grow, you’ll want to invest in more premium solutions to get better results from your email campaigns.
What Is the Best Email Validation Tool?
Our insight software at AudiencePoint will be a better long-term solution than something like NeverBounce. That’s because we don’t rely on purchased data, instead we use our second-party data pool to see how subscribers engage with their inboxes, while even helping you find actionable strategies to boost your engagement in the process.
AudiencePoint helps you take things a step further than simply building a list of subscribers who have active inboxes. Instead, our insight software will help you optimize send times, segment your list, re-engage inactive subscribers, and more to keep your audience actively engaged and looking forward to your content long term.
What Is SMTP Email Validation?
Earlier, the term SMTP was brought up when explaining how bulk validation works. You’ll likely see it used on many bulk validation solutions since it is a typical part of the process.
Basically, what this process entails is pinging the mail server associated with a recipient’s email address. The response received will be a code that follows Simple Mail Transfer Protocol (SMTP) to give the bulk verification software a reading on whether that email address is active and can currently receive emails in its inbox.
While SMTP can be useful, it doesn’t provide every piece of information you’ll want to know about a recipient’s email to verify it. So, any email verifier that relies mostly on SMTP won’t be as useful.
Ideally, you’ll want a verification tool that provides more well-rounded checks to identify things like dormant emails that are technically valid inboxes but where the user rarely or never engages with content. That’s where solutions like AudiencePoint can get a better reading on how subscribers engage through second-party data and understand their regular inbox activity.
Are There Any Other Key Checks That Bulk Validation Tools Perform?
There are a couple of other checks email list validators often do, so let’s review each of them.
Checking for Misspelled Syntaxes
One of the first steps many email list validators will take is ensuring syntaxes are spelled correctly. The syntax is the second part of the email address that will read something like @gmail.com, @yahoo.com, or whatever the recipient’s email domain is.
When someone types in a fake email, it’s common to try to get around signup requirements by misspelling the syntax of popular email providers slightly, such as @gmmail.com. It could also be a simple input error by the user where they accidentally misspelled it. Bulk tools can help analyze your list and pick up on any of these misspellings quickly.
Running DNS and MX Records
Some other common checks are running DNS and MX records. The DNS will help verify that the email’s domain is real and set up correctly. Then, the MX will help verify that the mail server is active and set up correctly. Bad mail servers are common with hacked or fraudulent accounts, which is a big reason for checking them.
What Is the Best Email Validator?
Ultimately, the best email validator will be one like AudiencePoint, which can take a multi-layered approach to ensure you build a list of active subscribers.
That’ll include running all the appropriate checks while performing bulk verification or initial verification, using second-party data, and even getting an understanding of how your subscribers interact with content.
How AudiencePoint Can Help
Invalid addresses can tank your email marketing efforts. If you’re looking for an a email verification service or engagement solution, AudiencePoint can help.
The benefit of using our tools is they provide you with organized and actionable results that are easy to implement into your current email strategy. Plus, it’s more accurate and saves you a lot of frustration and headaches from trying to review tons of data on your own.
To learn more about how AudiencePoint can help you verify emails, contact us today.