What Percentage of Emails Are Opened on Mobile 2022?

What Percentage of Emails Are Opened on Mobile 2023?

Nov 23, 2022

AudiencePoint Team

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The use of email on mobile devices has had a big impact on email marketing in recent years. This article will cover the effectiveness of email engagement marketing, the percentage of emails opened on mobile devices, and how you can improve mobile open rates in 2023. 

Email Marketing Effectiveness Statistics

Email marketing effectiveness statistics show that email is a great way for businesses to boost sales and connect with customers. Statistics showing the effectiveness of email marketing include:

  • The average ROI on email marketing is $36 for every $1 spent. This makes email an effective way for many companies to maximize marketing budgets. Top performing email marketing campaigns can have ROIs of up to $70 per $1 spent when optimized correctly. 
  • Research has shown that email marketing increases consumer spending by 138% compared to when no marketing emails are sent. This shows that consumers do interact with marketing emails, and they can help influence purchasing decisions. 
  • Many companies use email marketing for both customer acquisition and retention. Currently, 81% of companies use email for customer acquisition, and 80% use it for customer retention. 
  • 50.7% of consumers report that they make a purchase at least once a month due to receiving a promotional email about a product or service, showing that emails can influence consumer behavior and decision-making. 

These statistics show why email should be an essential part of a marketing strategy for most companies.

What Is a Good Open Rate for Emails?

A good open rate can vary by industry, since consumer behavior and interaction with emails can vary based on the business and the products or services offered. If you’re looking for a good range to aim for, having an open rate between 17-28% excluding Apple MPP opens is a good sign that your subscribers are engaged with your email content.

In addition, the average email open rate across industries is 21.33%, excluding Apple MPP opens. For most businesses, being at or above this number means that an email campaign is performing well.  

What Percentage of Emails Are Opened on Mobile in 2023?

It’s estimated that 50-60% of email opens come from mobile devices in 2023. More consumers than ever are checking emails on mobile because it is easily accessible. In fact, many people check emails on mobile devices multiple times per day. 

The increase of checking emails on mobile devices is beneficial for email marketing, since it makes email more relevant than ever to consumers. Because of this, working to improve open rates on mobile is a great way to increase the success of your email campaigns. 

How to Improve Email Open Rate on Mobile

The following checklist will provide you with effective ways to improve your open rates on mobile devices. The best ways to improve open rate on mobile are:

  • Keep subject lines short: Mobile devices have less room to display subject lines. Keeping your subject lines between 40-60 characters will help ensure that the entire subject appears when subscribers check their mobile inboxes. Being able to read the whole subject line will increase the likelihood of subscribers opening your emails.
  • Make keywords and topics stand out: Knowing your target audience will help you find keywords, phrases, and topics of interest that fit their needs. Making these keywords or topics stand out in subject lines will help quickly catch your subscribers’ interest while they are scrolling through mobile inboxes, leading to higher open rates. 
  • Optimize send times for mobile opens: The most common times when consumers check email on mobile devices are in the morning, at lunch, or during the workday. Sending quick, mobile-friendly emails during these times will encourage higher mobile open rates and consumer engagement. 
  • Keep content brief: People with busy schedules will find short emails valuable, since they can quickly read your content and get back to their day, leading to higher mobile opens and increased engagement on mobile devices.  

Following these tips to increase email open rate can lead to more effective email campaigns that generate more link clicks, conversions, and a higher ROI.

Effects of Apple MPP on Tracking Mobile Open Rates

Apple’s new mail privacy protection (MPP) has impacted how the open rate metric is calculated. MPP causes emails sent to the mail app on Apple devices to be opened on Apple proxy servers before appearing in a recipient’s inbox, causing inflated open rate numbers. This has a big impact, since many consumers regularly receive emails on iPhones and other Apple devices.

However, AudiencePoint is aware of this, and our email insight software can isolate Apple MPP opens to give you relevant data that is up to date with today’s standards and help you effectively segment despite the noise. 

How AudiencePoint Can Help

AudiencePoint can help you improve your email marketing campaigns. AudiencePoint’s email insight software provides real-time data, helps optimize send times, and analyzes your email list to give you valuable information about email subscriber activity. Using this data to optimize your emails can help improve the performance of your marketing emails significantly. Contact AudiencePoint today to learn more about how we can help you improve your email marketing campaigns.