How do you increase engagement in email marketing?

How Do You Increase Engagement in Email Marketing?

Oct 30, 2022

AudiencePoint Team

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Creating marketing emails takes time and effort. When you put in that effort, you want your audience to actively read and engage with the emails you have carefully crafted. This is where email marketing customer engagement comes in. Engagement-based marketing aims to optimize your email content, so subscribers want to engage with it and even actively look forward to receiving it.

You can optimize your marketing emails by tracking and analyzing certain email engagement metrics. Engagement metrics provide insight into how your audience interacts with your email content, so you can aim to improve on certain elements within your emails. This article will give you tips on how to increase engagement in email marketing and how you can write emails that grab your audience’s attention.

How Do I Increase Email Engagement?

When you track email marketing engagement, you will want to look at metrics such as open rate, click-through rate, and conversion rate. Increasing email engagement will lead to noticeable improvements in each of these metrics. Some of the best ways you can increase email engagement are:

  • Attention-grabbing subject lines
  • Aesthetic designs
  • Compelling offers
  • Providing value
  • Offering a clear call to action

If you optimize each of these areas, you can increase your email engagement rates significantly.

Create Attention-Grabbing Subject Lines to Increase Open Rate

The first step of email engagement is getting someone to open your email. An email with a good subject line that grabs your reader’s attention has a higher chance of being opened. Subject lines that get attention tend to show the value provided in the rest of the email. This encourages email subscribers to click, since they know they will be getting a valuable experience. 

Create an Engaging Design

When someone first opens your email, one of the first things they will notice is the design. If the design catches their eye, they will be more likely to begin reading the rest of the content. Finding aesthetic color patterns, layouts, and fonts that fit your brand’s image are great ways to optimize the design to get people to read further. 

Boost Engagement With a Compelling Offer

You can use all the marketing strategies in the book, but one sure way to sell someone on your products or services is to make a good offer that satisfies their wants and needs. If you offer something of value, the rest of the marketing process will be a lot easier. 

Provide Value to Engage Your Email Subscribers

Consistently providing value in your emails encourages your subscribers to keep opening them and increases consumer trust and brand image. When your email subscribers feel like they can trust your company, they will be more likely to make a purchase and become loyal customers. 

Use a Clear Call to Action to Boost Click-Through Rates

A solid call to action will significantly increase your click-through and conversion rates. If you have provided engaging content and offered value, your email subscribers will be ready to take action. Clearly stating a call to action will allow them to take the next step in the purchasing process. 

How to Write Creative Emails

Writing creative email content is one of the best ways to improve your email marketing success and engagement. Creative emails stand out. They stop readers in their tracks and get their full attention. Some ways you can make your emails more creative are:

  • Study the competition: Look at what your competition or others in your industry are doing and put your own unique spin on it. Most people receive hundreds of emails in a day. If you put out the same content as your competition, there is a good chance it will be ignored. Putting your own unique spin on an idea or coming up with a new idea altogether makes you stand out.
  • Grab your reader’s attention: Get creative with ways to get the attention of your readers. Use a headline that stands out, a design that pops, or an interesting image. All of these elements can make your emails more creative and get readers interested and wanting to know more. 
  • Don’t be afraid to experiment: Every great marketing strategy was once just an idea that someone decided to test out. Your brand is your own unique vision, so experiment and find what works best for you. 
  • Use your voice: When writing email content, one of the best things you can do is implement your unique voice and personality into it. This not only makes email content more creative but also makes it more relatable to your audience. Be the voice of your brand and let it stand out. 

Using these tips, you can create emails that stand out from the crowd and increase customer engagement. 


Customer engagement is critical to get the most out of your email marketing efforts. By working on your email design, providing value, and understanding the needs of your target market, you will be able to create more engaging marketing emails.

If you would like to further boost your email engagement rate, using email marketing software and tools can help. AudiencePoint’s email insight software can help you maximize important engagement metrics such as open rate, click-through rate, and conversion rate. Our software provides ways to optimize your email marketing efforts as you go by optimizing email send times, re-engaging inactive subscribers, and providing accurate metrics to learn what type of content your audience responds to best. This valuable data will help you take your email marketing customer engagement campaigns to the next level. 

Contact AudiencePoint to learn more today!