Big News! we just finished a complete bottom up rewrite of our code for our analytics platform. For context, there were still lines of code that I had written when I first dreamed up the idea for Send Time Optimization. Did they still work? Yes, but they weren’t...
Paul Shriner and Skip Fidura discuss how email marketers can maximize their email engagement to overcome the headwinds from the pandemic, supply change issues, and economic conditions using the AudiencePoint Email Engagement Holiday Playbook. They cover how to take...
Over the last few Nerd Voice articles, we have discussed the importance of accurate data for decision-making. This week we wanted to delve into one of the tools we use to analyze patterns in email data, send to open time. This has become an increasingly important...
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
Last week we talked about the importance of knowing if your engagement data is real. This week we wanted to discuss the value of using that data to keep an email list healthy by filtering likely bots and removing hard bounced addresses. Why does it matter if my...
