Emmafy Explodes Email Channel Revenue by 288%

Emmafy, a swiftly-growing luggage retailer, seeks to provide quality carry-ons, duffels, and crossbodies, at affordable price points. They have already served more than 24,000 customers, but they were struggling to expand their email marketing program before the holiday season.

Challenge

There was one goal, INCREASE REVENUE. They wanted to increase the volume of their sends, without sabotaging their existing email program performance.

Solution

To meet these goals, Emmafy hired an agency, Insendo, and used the AudiencePoint Engagement Suite. Insendo monitored email performance with the AudiencePoint Inbox Placement tool while increasing their send volume.

Results

The results have been astounding. Emmafy has increased their active list size 368% while reducing their spam complaint rate by 57%. In turn revenue has skyrocketed by 288% through the email channel!

In just one month, Emmafy has increased email attributed revenue 288%. AudiencePoint Engagement Suite allowed Insendo to dramatically increase Emmafy’s sending volume, without increasing the company’s spam or bounce rates. As a result, Emmafy is ready to take on the holiday season, confident in their email marketing position as they finish out the year.