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Send Time Optimization

Increase deliverability, open, click-thru and conversion rates by knowing when to send emails to each one of your subscribers.

 We call it Send Time Optimization (STO) – a sixth sense for  the email marketer.

 Our easy to use technology includes powerful analytics which help you increase email marketing KPIs. AudiencePoint enables customers to deliver their campaigns to the top of the inbox when it counts, as each subscriber is checking their mail.

AudiencePoint leverages big data to analyze historic engagement per email address and pinpoint the best time to send a message on a per-user basis. Contact us to learn more about how you can access all the benefits AudiencePoint has to offer.

Maximize Open & Click-Through Rates

Boost KPIs by leveraging AudiencePoint’s dynamic Global Data Pool. AudiencePoint’s machine learning and unique dataset to bring enterprise business insights to marketers increasing market engagement.

Individualize & Personalize

We aggregate and analyze usage data for each individual in a campaign to build rich, subscriber-level insights at the send-time level.

Remove Timezone Complexity

Emails are sent based on each subscriber’s unique, target time, no matter where they are in the world. Timezone optimization is made simple and effective with AudiencePoint.

Increase open, click-thru and conversion rates by 30%.

Success Story: Automotive Manufacturer

A leading global manufacturer of automobiles increases email deliverability by more than 20% and unique opens for all campaigns at an average of 27% through AudiencePoint’s smart email throttling.

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Individualized Deployment Times

Send emails when subscribers are most likely to interact with your content.

Time Zone Independent

Send emails based on each subscriber’s unique target time, no matter where they are in the world.

Success Story: Dell

Dell and AudiencePoint win Global Awards by proving the impact of deploying emails at individual, personalized times based on a customer’s previous engagement behavior. By doing this, the team could judge a subscriber’s propensity to open or click at a particular time of day.

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Real-Time Campaign Management

Manage campaigns in real-time based on changing hourly business conditions.

Start/Pause Scheduled Campaigns

Spread deployments over time. Start, stop and resume campaigns, mid-send.

Success Story: Alternative Apparel & BKV

Online clothing retailer experienced 31% increase in open rates and 38% increase in click-thru rates through AudiencePoint’s Individualized Send Time Optimization.

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Intelligent Throttling

Control deliverability to an ISP with smart throttling.

Improved Inbox Placement

Achieve better email placement in the inbox at optimal times.

Success Story: Online Footwear Retailer

Large online footwear retailer experienced a 20+% increase in average sale price and revenue with AudiencePoint Send Time Optimization

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Send Time Optimization

Increase deliverability, open, click-thru and conversion rates by knowing the best time to send emails to each of your subscribers, individually.

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The AudiencePoint Global Data Pool uniquely identifies the subscribers that have a history of engagement and those that don’t.

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AudienceGraph API

Provides secure, developer-level access to the AudiencePoint data model. Audience-level data is aggregated, anonymized and secured, then made accessible through our robust, REST-based API.

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