It can be frustrating when your engagement numbers are dropping, and your email list is suddenly becoming cold and inactive.
Whether you’ve taken a break and come back to sending email content, or your subscribers have grown disinterested in what you’re sending, there are some ways you can fix the problem and revive lost email engagement.
This article will tell you what you need to know about how to re-engage a cold email list.
What Are the Best Ways to Bring Back Inactive Customers Through Email?
If your customers have gone cold, you can bring them back through a re-engagement email campaign . Some of the best ways to re-engage inactive subscribers are:
- Send personalized content: Re-engagement content can often benefit from a personal touch to show your company cares. Using the recipient’s first name or including an offer or information that is relevant to their specific needs will help get their attention.
- Show what they’ve been missing: Some subscribers simply need a reminder of the value your content has to offer. A recap of your recent content or the different types of content you send can help serve as a great reminder of why they signed up to receive emails in the first place.
- Use contests or sweepstakes: Contests or sweepstakes can be a great way to get subscribers involved. It can also help you target customers who have become inactive with something interesting they can participate in. This will likely help them feel more connected with your brand once again.
- Ask for feedback: Subscribers who aren’t satisfied with your content may appreciate the ability to provide feedback on their experience. Simply asking for their input can be a great way to show you care and make an effort to help meet a subscriber’s specific needs.
- Exclusive offers: An exclusive offer sent to subscribers who have become inactive will likely get their attention. Everyone loves a good deal and simply encouraging a subscriber to make a purchase can be a great way for them to remember your company and get interested in your content once again.
If you want to get started on a re-engagement campaign, using one of these options will be a great way to get on the right track.
How Do I Warm Up an Old Email List?
If you’ve taken a break from sending email content, you may find it frustrating that upon returning, your subscribers are less receptive than they used to be. However, you can still warm up your email list and grab their interest once again.
Oftentimes, coming back to an old email list will require some significant action on your part to regain interest. Doing things like promoting a big offer or discount to email subscribers, creating a really interesting contest, or creating very compelling content for their specific needs will be great routes to go.
What Is an Email Warm Up Service?
An email warmup service is often used for cold email campaigns to help warm up a new email domain that someone has registered. Warming up a cold email domain helps improve deliverability once you start sending cold email content. Businesses that send marketing email content may also benefit from warming up their domain if it is relatively new.
If you’ve come back to an old email domain and stopped sending content for a while, you should also consider using a warm-up service before sending your first new email campaign. AudiencePoint’s ListFit tool is a great option that can help you create a successful email warm up campaign. It helps you segment active and engaged subscribers, so that you can target them first.
What Are Some Examples of Emails to Re-Engage Customers?
If you want to send good re-engagement emails, you can use the following examples as templates to implement the tips provided in this article.
Example #1 – Special Offer
Subject line: It’s Been Awhile – Here’s a Special Offer Just for You
Body text: It’s been a year since you last opened an email from us. We appreciate having you as a customer and just wanted to reach out and send you a special offer to catch your attention.
Take 10% off on your next purchase. Hope to see you in our store soon! Be on the lookout for our next newsletter this Wednesday, it’s going to be a good one.
Click here to get your coupon code.
Why This Works
If a subscriber has purchased from you previously, they will likely appreciate the special offer. The message also encourages them to check out your upcoming email content. Having them click a link to get the coupon code will also help you track their engagement with your email.
Example #2 – Ask for Feedback
Subject line: What Went Wrong?
Body text: We’ve noticed you haven’t opened an email from us in the last 6 months. We just want to ask for some feedback on what went wrong or how we can improve your experience.
If you have a moment to provide feedback, you can click this link and fill out a survey on how we could improve your experience.
You can also click here to update your preferences or unsubscribe from our email content.
Why This Works
Asking for feedback shows that your company wants to do its best to provide a good experience. You may even get some valuable insights on why subscribers are becoming inactive. This email also provides subscribers with options and the freedom to choose their preferences for receiving future emails. Even if someone chooses to unsubscribe, you still at least know where they stand.
How AudiencePoint Can Help with Your Email Marketing Strategy
If you want help re-engaging inactive subscribers or preventing subscribers from becoming inactive in the first place, AudiencePoint is the answer. AudiencePoint’s email insight software will give you valuable data on how your subscribers are interacting with your marketing emails. Our software helps you reap all of the benefits of email marketing quickly.
Through AudiencePoint, you will be able to track data, optimize email send times, and identify inactive subscribers. With the data collected, you can create actionable steps to improve your email strategy.
Contact us to learn more about getting started with AudiencePoint.