by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized
The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
by Paul Shriner | Jun 29, 2021 | deliverability, Email Marketing, engagement, Inbox Placement
Granted, the title has a touch of hyperbole, but big changes in our industry are on the way. Most notably, Apple recently announced they will be pre-caching tracking pixels from marketing emails when their new operating system is released this fall. This means the...
by audiencepoint | Jun 15, 2021 | deliverability, email, Email Marketing, engagement
Apple’s recently announced Mail Privacy Protection (MPP) has received much attention over the past few days. Continuing their product story of protecting consumer information, this announcement promises to hide your open behavior and IP address from those...
by Paul Shriner | Apr 16, 2020 | engagement, filtering, gdpr, gmail, Inbox Placement
Deliverability has gotten a ton harder, and the tools afforded to email marketers have not caught up with the filtering algorithms large mailbox providers like Gmail and Yahoo use to fight spam. They slice and dice engagement data of every subscriber on your list to...
