What Is an Email Metrics Dashboard?

Tracking email metrics is an essential part of optimizing your email marketing strategy. However, you may be wondering how to keep track of email metrics or how an email metrics dashboard can be used. This article will cover what you need to know about key email metrics you should be tracking and email metrics dashboards.

Email Open Rates by Industry

AudiencePoint is trusted by the world’s biggest senders and respected global brands


Based on the ListFit insights, “we suppressed the dormant Gmail addresses and saw a dramatic improvement in our Inbox placement!  Our team is glad to have made an impact with your tool – so thank you!”

ListFit gives us a picture of our list we’ve never seen before. It helped improve our re-engagement campaign in less than a month!”

Email Engagement increases email effectiveness and revenue 

One of the easiest ways to increase revenue through the email channel is to increase engagement amongst your best subscribers. First, you need to understand who your best subscribers are and how they engage with other emails in their inbox ie, emails that other brands send them. This will allow you to show up for them in ways that your data alone won’t reveal. 

There is a portion of the inactive subscribers on your list that are engaging with other emails in their inbox. Our second-party data sources identify which emails are active on other lists and leverage send time data to help you re-engage them. Decreasing the amount of inactive emails on your email list can have a effective positive effect on revenue. 

We can use 2nd party email engagement data to identify your new subscribers who are actively engaged in their inbox and focus campaigns to warm new IPs broken down by specific mailbox providers. Email inbox providers prioritize engagement for inbox placement and deliverability when scoring IP reputation. Focusing on the most historically engaged subscribers at the beginning of your warming campaigns increases deliverability and IP warming speed.  

Apple opening your mail is making it hard to trust your open rates, but that doesn’t mean that your subscribers aren’t engaging with your email. Our engagement scores do not consider false proxy opens, allowing you to have confidence in your list. Furthermore, we can identify subscribers who are unengaged on your email list and may be receiving proxy opens but still have the potential to re-engage. 

Your Email Engagement Powered by our Second-Party Data Pool

AudiencePoint’s second-party data pool can help you identify untapped revenue in your email list. Our second-party data pool gives you a multi-brand view of your subscribers’ inbox habits, so you have a leg up against competition using first-party data or leveraging a third-party vendor. Our insights will allow you to deploy re-engagement campaigns responsibly improving inbox placement and avoiding deliverability issues.

1.7 T

1.7 trillion behavior signals captured / week

22 TB

Stored consumer email behavior data


Coverage of Email Market in US


B2B and B2C data sources feeding pool

What Is an Email Metrics Dashboard?

Tracking email metrics is an essential part of optimizing your email marketing strategy. However, you may be wondering how to keep track of email engagement metrics or how an email metrics dashboard can be used. This article will cover what you need to know about key email metrics you should be tracking and email metrics dashboards.

What Are Key Metrics?

Key metrics, also called key performance indicators (KPIs), are used to determine the success of marketing emails. Key metrics can provide insights into how email content performs, so you know what strategies work and which areas of email campaigns could be improved. An efficient way to track key metrics is by using an email metrics dashboard. 

What Is a Metric Dashboard in Email Marketing?

A metric dashboard will display metrics in real time when you send marketing emails. Dashboards help you efficiently track how email subscribers are responding to your content, so you can update your strategy and properly target email content toward specific consumer needs. 

If you’re looking for a metric dashboard to help measure the effectiveness of email campaigns, AudiencePoint can help. AudiencePoint’s email insight software, ListFit, provides useful metrics while giving you actionable insights into how you can improve your email strategy. This will help you understand different types of dashboard metrics and how they apply to email performance. 

What Are the Different Types of Dashboard Metrics?

Different types of metrics can be used to measure the effectiveness of marketing emails. The types of metrics that are most important to your business will depend on the products or services you offer, the type of email content you send, and what your goals for email marketing are. Metrics for email can typically be broken down into four categories. 

What Are the 4 Types of Metrics for Email Marketing?

The four types of metrics for email marketing are:

  • Goal metrics
  • Engagement metrics
  • Consumer experience metrics
  • Growth metrics

Each of these metrics can be important to the success of an email marketing campaign. The following sections will break each one down in more detail. 

Goal Metrics

When starting an email marketing campaign, it’s important to have the right goals in place to ensure success. Goal metrics will help you measure progress toward your goals and ensure that your email campaign operates as efficiently as possible to help you reach them. 

There are many goals you may want to achieve through an email campaign, such as increased sales, website traffic, app installs, or consultation signups. Typical metrics you would use for email marketing to track progress toward your goals are:

  • Direct sales or conversions from emails.
  • Return on investment.
  • Website traffic from email.
  • Revenue per email.
  • Revenue per subscriber.

While tracking sales revenue, website traffic, app installs, etc., that were the direct result of email content can seem confusing, it doesn’t have to be. An email metrics dashboard can help with this by providing accurate data about how subscribers interact with email content and the direct actions they take because of it. 

Engagement Metrics

Along with goal metrics, engagement metrics are also important to the success of email campaigns. Engagement measures your email subscribers’ receptiveness to email content and how they interact with it. Typical engagement metrics that are measured include:

  • Open rate
  • Click-through rate
  • Conversion rate
  • Email forward/shares

Looking at each of these metrics can help you determine which types of email content subscribers are most receptive to, so you can further optimize email campaigns for success.

Consumer Experience Metrics

Consumer experience metrics measure aspects of emails that show how well they are creating a good consumer experience both in the email list signup process and your email content itself. Common consumer experience metrics are:

  • Spam complaints: If you’re getting a lot of spam complaints, you need to check what types of email content you’re sending, how frequently you’re sending emails, or your email list signup process to ensure you are sending relevant email content to people who want to receive it. 
  • Bounce rate: Consumers won’t have a good experience if they don’t receive your content in the first place. High bounce rates can be an effect of a poor consumer experience that causes low engagement rates. Optimizing your email strategy accordingly is essential to lowering bounce rates.
  • Engagement over time: This metric shows looks at your key engagement metrics (opens and clicks) over a predefined period of time. The time period is determined by your average business cycle.  
  • Mobile opens/click rates: An important aspect of managing consumer experience is ensuring your emails perform well on mobile. Checking engagement metrics specific to mobile devices will help determine if your mobile email design is performing well or needs to be updated. 

Optimizing each of these metrics will ensure a better consumer experience. Testing your email design before sending it to your subscribers, using email signup methods like a double opt-in or confirmation, metrics dashboards, and tools like AudiencePoint’s Send Time Optimization will all benefit your email campaign’s success. 

Growth Metrics

Email marketing growth metrics measure how well your email list is growing and if your email content retains subscribers once they sign up for your list. Common email growth metrics are:

  • Number of subscribers
  • Unsubscribe rate
  • List growth rate
  • Email engagement

The number of subscribers and list growth rate will help determine if your efforts to grow your email list are working. Unsubscribe rate will help you determine if your email content needs improvement to retain subscribers after they sign up. Using an email dashboard can help you track subscriber counts and identify any areas of your content that are affecting growth. AudiencePoint’s ListFit tool can identify unengaged subscribers that can be targeted with re engagement campaigns, thus increasing email engagement. 

What Is Included in a Marketing Dashboard?

An email marketing dashboard will contain all the metrics that are most relevant to your company’s needs. Typically, a dashboard covers the span of about one page and is portrayed in an organized way, so you can get an overview of email performance at a glance. The correct layout will give you all the data you need in the most efficient manner. 

Can I Use Excel to Create a Dashboard?

While you could use Excel to track the data you’ve collected from email campaigns, this isn’t the most efficient way of managing and optimizing your email strategy. When you send out marketing emails, metrics can change and come in quickly. This means using software tools like a metrics dashboard will be the most beneficial option. 

How to Make a KPI Dashboard?

If you’re looking to make an email performance dashboard, the best way to do it is by picking out a software that tracks email analytics. This helps you keep your information organized and in one place. 

Once you have a software picked out, most options will allow you to organize information that is important for your needs, so you can see all the data in one place. Things you should consider when creating your metrics dashboard are:

  • Who is using the dashboard.
  • Email marketing goals.
  • What metrics are most important to the success of your campaign.
  • The key parts of your emails you would like to improve.

Considering all these aspects will help you create the most effective dashboard for emails based on your needs. 

What Metrics Are Monitored on a Dashboard?

The most common metrics monitored on an email metrics dashboard are:

  • Open rate
  • Click-through rate
  • Conversion rate
  • Bounce rate
  • Unsubscribe rate

Monitoring these common metrics will give you a good baseline for how your email content is performing

What Is the Most Important Metric in Email?

The most important metric for email marketing will likely vary based on the needs of your company and email marketing goals. Oftentimes, metrics like click-through and conversion rates are the most important metrics for companies to determine the success of emails. 

Open rate is also an important email marketing metric for many companies. However, the effects of Apple’s mail privacy protection (MPP) have made open rate harder to accurately track. 

How Do I Get Email Metrics?

If you’re measuring email metrics on software that provides a metric dashboard, you will likely be able to track metrics through that same software. Otherwise, whatever platform you use to send email content will also provide some basic metrics you can track and implement into a metrics dashboard. 

How AudiencePoint Can Help

AudiencePoint is an email insight software that helps you understand data, optimize send times, and analyze the activity of email subscribers. Data collected using AudiencePoint provides actionable insights on improving your email campaigns and choosing the best times to send emails

These insights can be used to segment your email list, re-engage inactive subscribers, and create more engaging email campaigns. All of this is done on a streamlined platform that makes email marketing easy. 

Contact us to learn more about how AudiencePoint can help you. 

Read More on Our Blog

What Time Of Day Are Most Emails Read?

Knowing when emails are read is essential to the success of email marketing campaigns. You want to reach your subscribers when they’re primed to read and engage with content. Otherwise, marketing emails are more likely to go ignored.  This article will take a...

What Is The Best Time Of Day To Send An Email To Get A Response?

If you’ve been sending marketing emails for some time, you may have noticed that customers respond better at certain times of the day. There are various reasons for that, which will be covered in this article.  By the end, you’ll better understand the strategies...

Best Time to Send Emails

Send times are a common topic of concern for business owners and marketers trying to optimize their email marketing strategy. There’s a lot that can go into optimizing email marketing send times that make this a confusing process. Thankfully, there are tools and...

Is It Better to Send an Email on Sunday or Monday?

Trying to figure out the right time to send marketing emails can be confusing. You may wonder, “is it better to send an email on Sunday or Monday?” Or you may think, “Which day of the week leads to the highest engagement rates on email content?”  Whatever the...

Is It Unprofessional To Send An Email On Sunday?

If you’re wondering about the best day and time to send an email, you’re not alone. It’s a common concern that’s on email marketers’ and business professionals’ minds. This article will cover if it’s unprofessional to send emails on Sundays and resources that will...

Is Sunday A Good Time To Send An Email?

A common concern in email marketing is whether you’re sending content on the right days or at the right time. If you’re wondering if Sunday is a good time to send an email or which day of the week is best to send email content, we have the answers. Read on to get all...

Is Sunday Evening A Good Time To Send Emails?

When planning an email marketing campaign for your business, you may wonder if Sunday evening would be a good time to reach your audience. Let’s dive into this question.  Does The Day Of The Week Matter When Sending An Email? The day of the week you send content...

When Is the Best Time to Send a Sales Email?

If you’re sending sales email content, you’ll want to do everything you can to get high conversion rates. Sending your emails at the right time of day can help your readers see them and possibly make a purchase. Let’s break down the best days and times to send sales...

When Is the Best Time to Send a Mass Email?

Sending out a mass email campaign can feel like a daunting process. You don’t always know what results you will get when there can be a lot of variance with a big audience. One of the things you may wonder about is email send times, if they matter, and what time of...

When Is the Best Time to Send an Email Newsletter?

If you’re sending email newsletter content, you’re probably wondering if the time and day you send your newsletter actually matters. More importantly, you want to know which day and time are best to send email newsletters. Let’s dive into these questions.  Do the Time...