Successful email marketing campaigns involve tracking metrics and setting goals for improvement. Click rate is an important metric that shows how engaged your subscribers are with your emails and if your call to action is effective. If you’re trying to improve your email click rate, you might be wondering what a good click rate is, so you know what numbers you should aim to achieve. This article will provide you with benchmarks for click rate and other important email engagement metrics.
What Are Email Marketing Benchmarks?
Email marketing benchmarks are standards for specific metrics that can be used to measure the success of a marketing email. Some of the most common email marketing metrics are open rate, click rate, and click-to-open rate. Email marketing benchmarks can be tracked using software like AudiencePoint’s email insight software that provides you with actionable data about your email campaigns.
Email Marketing Benchmarks by Industry 2022
Email marketing benchmarks can differ depending on your industry, since different types of consumers will interact with email content differently. Knowing the benchmarks for your specific industry will help you determine if your marketing emails are successful. The following table provides email marketing benchmarks for major industries in 2022.
|Industry||Open Rate||Click Rate||Click-To-Open Rate|
What Is a Good Click Rate for Email Marketing?
The email marketing click rate is the percentage of email recipients who click a link within the email. A good click rate is a sign of engaged email subscribers, a successful call to action, and email subscribers taking the next steps in the conversion process.
The average click rate in email marketing is about 2.62%. This means a good click rate is anything over 2.62%. However, the benchmark for click rate can vary by industry. For example, the restaurant industry has an average click rate of only 1.3%, so a good click rate for marketing emails in the restaurant industry would be anything above 1.3%. This means you must base your company goals for email marketing on your own industry’s benchmarks.
What Is a Good Open Rate?
The open rate in email marketing is the percentage of people who open an email out of the total number of emails sent. The average open rate is 21.33%, excluding Apple MPP proxy opens. However, like other metrics, open rate benchmarks will vary by industry. You should check your own industry’s standards for open rate to determine what you should aim to achieve.
How to Increase Email Open Rate
Increasing your email open rate will go a long way toward improving the overall success of your email marketing efforts. Consistently good open rates show your audience is interested and engaged with your content. Maintaining good open rates and engagement also prevents emails from bouncing or being sent to spam. Ways you can increase email open rate are:
- Write engaging subject lines that get a subscriber’s attention.
- Optimize send times for when subscribers are most likely to check their email.
- Consistently provide value that makes subscribers look forward to your emails.
- Always follow through on what your subject line promises.
- Research your target audience to see what content they are most interested in.
Working on these areas of your emails will help you increase open rates.
Effects of Apple MPP on Open Rate
What Is a Good CTOR Rate?
The average email click-to-open rate (CTOR) is 10.5%. A good CTOR would be anything above 10.5%. A good CTOR shows that your body copy, call to action, and email design are engaging and effective at getting readers to take action.
What Is the Click-To-Open Rate Formula?
Click-to-open rate in email marketing is the percentage of email recipients who click a link in an email after opening it. The formula for click-to-open rate is: number of link clicks ÷ number of real email opens.
What Is Unique Click-To-Open Rate?
Unique click-to-open rate calculates the percentage of unique link clicks out of the number of unique email opens. Unique clicks and opens only count the actions of a single email recipient once. Measuring unique clicks and opens is important, since people can open an email and click a link in it multiple times, resulting in a higher number of total opens and total link clicks occurring. Most email analytics tools use this unique click-to-open rate, since it better represents overall audience engagement.
Improve Your Click Rate with AudiencePoint
AudiencePoint’s email insight software can help you improve your click rate and other important email engagement metrics. Our email insight software will provide real-time data, help you improve send times, and analyze your email list for audience engagement and activity insights. This valuable data provides actionable insights, so you can easily optimize your email campaigns to get the best results. Contact us today for more information about how we can help you.