What Are Email Verification Tools?

Email marketers who are just starting will want to use the best technology to build a successful email list. While searching for what to use, you may have encountered the term “email address verification tool.” Consequently, you’re probably wondering, what are email verification tools? Why do I need to use one?

This article will provide an in-depth breakdown of email verification tools, how they’re used, and what resources you need to build an email list successfully. Keep reading to get all the details. 

What Is an Email Verification Tool?

An email verification tool is a software program designed to ensure emails will be deliverable upon someone signing up for your email list. 

When used right, these tools are helpful for both the consumer and the email marketer. It helps ensure that all the emails signed up on your list are real and active from consumers who really want to receive your content. It also helps assure customers that they entered the correct email address and will be receiving content from you. 

Ultimately, you should use an email verification tool for both reasons. It’ll ensure the long-term success of your email marketing efforts since it helps achieve better engagement rates, prevents bounces, and prevents landing in spam folders, all of which can be hard to recover from once it starts happening. 

What Is an Email Verifier?

An email verifier is essentially the same thing as an email verification tool. You’ll often see it in a simple program that sends a verification email upon signing up for an email list. 

The consumer will complete the verification by entering a code they receive in their inbox or by pressing a button in the email. 

You may also come across bulk email verifiers that are good for analyzing email lists that are already active and have addresses that aren’t authenticated. Bulk email verifiers can help if you’re having deliverability issues to identify the dormant emails that are the culprit or prevent this from happening by finding inactive email addresses early on. 

How Long Does Email Verification Take?

Typically, an email verification will be a very short process, whether it is a verification email sent to consumers during signup or using a bulk email verifier to analyze the emails already on your list. The whole process should take either seconds or less than five minutes. 

If you’re setting up a program to send a verification email to your customers, you should ensure it is continually operating functionally. Nobody wants to wait minutes or hours on end to receive their verification email, so you should test to ensure it sends the instant it is needed. 

Why Do Verification Emails Take So Long?

If companies use the best email verification tools, the process usually won’t take too long to receive a verification email. If it is taking a long time, a handful of causes could be the culprit. 

Spam Checks from Email Providers

One of the specific factors can be the email provider that the recipient is using. Many providers are implementing an increasing number of filters to ensure emails aren’t spam before putting them in inboxes. This slows the whole process down for someone to receive their email. 

Incorrect Settings in Verification Tools

It could also be due to settings being set up incorrectly in email verification tools or the tools themselves not being coded correctly. You should check with the specific tool you’re using to ensure you’ve input all the appropriate settings to get your verification emails sent out immediately. 

Server Problems for Email Providers

Servers with email providers do operate slower on some days than others. So if you run into a day where you have a lot of emails taking a long time to send, it may be a slow day on the end of a common provider like Gmail or Outlook, among others. 

What Is the Best Way to Verify an Email Address?

Usually, the best practice is to use a verification tool that activates when customers sign up for your list. That way, it gets verification out of the way from the get-go and ensures you have real, active subscribers. 

Additionally, using email insight tools like AudiencePoint is a good idea. AudiencePoint can help by providing even more information than a traditional validation provider. Using our second party data pool we can provide email engagement scores to let you know the true value of the collected address. 

How AudiencePoint Can Help

Continuously staying on top of your email marketing statistics and subscriber engagement is essential to the long-term success of your email marketing efforts. However, keeping track of all this data and making sense of it on your own can be challenging. That’s where AudiencePoint can help. 

AudiencePoint’s email insight software is designed to provide actionable insights you can quickly implement into your email marketing strategy. That includes revealing addresses who are dormant or are are invalid for some reason. Additonally using our second party data pool we can identify subscribers who are actively engaging with their inbox so you can target them for re-engagement campaigns.

In addition, AudiencePoint also has tools that provide you with real-time data, help you optimize email send time, accurately segment your email list, and even identify ways to make campaigns more engaging for subscribers. 

If all this sounds like it would be helpful for your needs, contact us today to learn more about how AudiencePoint can help. We’re here to answer any further questions you have.