Email, the road ahead

Email, the road ahead

If you’re working from home like me, then you are dealing with a brand new world: new distractions, distributed teams, new buying patterns and a volatile economy. So, how do we adjust (and quickly), how can we continue to perform at high levels, and, as marketers, how...
GDPR, Consent and Robots

GDPR, Consent and Robots

Recently, I was on a website of a brand that I like and I signed up for an email newsletter. Instead of asking for explicit consent for permission to email me, it requested that I confirm that “I am not a Robot.” What is consent? Consent is a beautiful thing in...