What Are The Best Times To Send Emails In 2023 to Increase Open Rates?
Many studies have been done on the best time of day to send emails in relation to email open rates. Email open rates tend to start increasing around 9am and peak at around 3pm. This timeframe in the middle of the day is seen as the best time to send marketing emails to get high open rates.
You’ll typically want to ensure you send content before 5 or 6pm, when open rates drop off significantly. However, most data on this topic is based around the typical person who works a 9-5 and Monday-Friday schedule. This means that the best time to send content could vary based on your target customer. You’ll want to use an email insight software like AudiencePoint’s Send Time Optimization to get the most accurate send time recommendations for each of your individual subscribers.
What Day Of The Week Is The Best To Send An Email?
Several studies have been done on the best day of the week to send marketing emails. Most studies find that the middle of the week works best. With work and other responsibilities, many people find themselves checking their inboxes often during this time.
Generally, the top three days to send email content in order are:
These days provide a nice buffer between the beginning of the week, end of the week, and weekend, where email engagement rates tend to drop off significantly.
Is Friday A Good Day To Send Emails?
Statistically, Friday can be ok to send emails, but it’s definitely not a top choice. On Fridays, many people find themselves preparing for the weekend. This can leave a bit of a lull in email engagement, since Fridays can feel like they’re dragging on a bit more.
Many people often leave emails and other things to wait until Monday. This is disadvantageous for marketing, since email content that sits for the entire weekend is likely to be forgotten by the start of the next week.
Many companies will likely send emails over the weekend. That means your content will get buried in someone’s inbox, and there’s a very low chance it’ll get engagement from subscribers at that point.
What Is the Best Time To Send Emails On Friday?
If you’re going to send emails on Friday, you should do it earlier in the day. A good time range for sending marketing content on Friday would be between 9am-12pm. Sending before noon will give subscribers a chance to see it and decide if they want to take action on your offer before the end of the day.
Is It Better To Send An Email On Friday Or Monday?
If it can wait over the weekend, your best bet is to send your new marketing content on Monday rather than Friday. Most people are more active and more likely to engage at the start of a new week.
Best Time to Send Emails on Monday
If you’re looking for a good time to send emails on Monday, waiting until a bit later in the day may be the most optimal. A good time range would be between 12pm-3pm. Monday mornings can be more hectic for many people, so waiting until the early afternoon gives subscribers the opportunity to get into their day before seeing your content.
Is It Better To Send An Email On Saturday Or Sunday?
If for whatever reason, you have to send content on the weekend, Sundays typically perform a bit better than Saturdays. On Saturdays, many people feel drained after a long work week. They’re also more likely to be running errands, spending time with family or friends, or simply relaxing.
Sundays are less hectic for many people. During this slow time, they’re more likely to open and engage with new email content. This could make Sunday a decent day to send content if you need to send something over the weekend.
Best Time to Send Emails on Sunday
A good time to send emails on Sunday would be between 9am-12pm. This time range gives people a chance to see your content and engage with it before they start focusing on the next work week. As it gets later into the afternoon/evening on Sundays, engagement rates tend to drop off quite a bit.
Why Send Times And Days Matter
With all this said, you may still be wondering exactly why days and times affect email engagement. The simple answer is the fact that people receive hundreds of emails each day. You’re likely competing with several other companies for someone’s attention, so anything you can do to stand out or get their attention will be beneficial to your success.
One of those strategies is optimizing email send times. Sending at the exact right time and day when people are likely to check their inboxes will help your emails stand out.
As people scroll through their inboxes, they’re much more likely to get burnt out or have another email capture their attention before they get to yours. If you want to get their attention and increase your chances of opens, clicks, and conversions, send emails at the most optimal times.
The Most Important Factor Is Your Audience
All the studies that have been done on the best time to send emails are great. However, the most important factor is really your audience. The studies that have been done on this topic used data collected from consumers across industries.
This gives good estimates for the “average” person. However, your audience won’t always be average, so it’s important to tailor your strategies to their specific needs.
For example, a 9-5 office worker will have a much different schedule than a nurse working the third shift. Both of these people are likely to be checking their emails at much different times of the day based on their specific schedules. You’ll want to tailor your send times to fit the specific needs of each of these individuals.
How Do You Find The Best Send Time And Day For Your Audience?
Knowing that you must tailor send times and days based on specific audience characteristics can feel overwhelming. You’re probably wondering, “how do I figure out the best time to send emails to my audience?”
You could try to figure it out manually by looking at engagement metrics or using a best guess based on your target customer. However, doing it this way is time-consuming. It’s not realistic for those running a business with many tasks on their plate to figure out send times on their own. This is especially true for companies with large email lists to manage.
The best way to find the most optimal send times and days will be through AudiencePoint.
How AudiencePoint Can Help with Your Email Marketing Strategy
AudiencePoint’s Send Time Optimization tool is one of the best ways to optimize email send times and improve your overall email marketing strategy. Our tool doesn’t just analyze how your subscribers react to your emails. We use our large second party data pool to figure out when your subscribers are interacting with their inboxes, so you can send your emails at exactly the right time. This saves you the trouble of having to test out many different email campaigns and send times to find out the right send-time for your audience. Send Time Optimization also seamlessly integrates to most major email service providers, so it is easy to add to your email marketing toolbox.
If you’re ready to optimize your email send-times, contact us today to learn more about how we can help simplify your email marketing process.