Who doesn’t love the smell of fresh new IP addresses? Well, anyone charged with warming IP addresses for...
AudiencePoint is launching a new product integration (in Beta) within the Klaviyo ecosystem making both ListFit Engagement and Send Time Optimization (STO) automation, available to customers of Klaviyo.
Why Klaviyo?
Klaviyo has seen a 48% revenue increase in year0over-year growth with customers reporting $50 billion dollars that was directly attributed to Klaviyo using their Klaviyo Attributed Value (KAV) metric. In the last year, they have added 24,000 customers alone. Clearly Klaviyo has quickly become an industry leader.
Our Origin Story.
Fifteen years ago, we asked, “Would it be helpful to know when someone interacts with Facebook to better target them for messaging?” The idea quickly evolved from social-based tom-foolery into an enterprise model targeting people when they have historically interacted with their email. For the sake of nostalgia, one of the first Facebook images is attached below.
About ten years ago, we added another product offering, ListFit which gave marketers engagement insights previously unavailable. Insights around IP Warming, Deliverability, Engagement, and Fraud. Customers continue to rave about it.
Copycat Technology Stared Showing Up
There is no goal-keeper in marketing language, so when RFPs began supporting STO, Email Service Providers attempted to recreate this feature, however with less effective approaches.
Klaviyo Smart Send is different from STO
While Smart Send falls into the category of Send Time Optimization, Klaviyo calls it something completely different. It is a more predictive enhancement around a single time to send your file. It is based on test-and-learn models. Smart Send will recommend the best single time for the whole list.
What makes AudiencePoint Send Time Optimization Different?
Technology can be confusing. Below are the features that make AudiencePoint Send Time Optimization so compelling.
Target each Person Individually:
The best time to send an email is when a person is online and has a history of engaging with email.
Have Better Reach and Accuracy in your Time-Targeting:
Using our second party data pool eliminates bias by leveraging the largest CPRA/GDPR compliant second party data pool of email engagement data in the world.
Schedule the Deployment on your Schedule:
Select a time range that works for you. Four hours, Nineteen hours, Seven days, or just when your call center is most staffed, AudiencePoint Send Time Optimization lets you schedule your deployment to work on your schedule.
There is now an “Oh S**t” Button:
Did you mess up your subject line or your offer? Our STO deployments let you pause them mid-stream, correct the issue, and continue deploying without interruption.
This is what we do:
If you were going to buy a guitar, would you go to the department store and buy a mass-produced one off the shelf, or would you research, and find a luthier that makes unique one-of-a-kind instruments that fit current and future needs? Getting STO from your ESP is like buying a guitar from the department store.
ListFit and Engagement Data
We give brands true visibility into their subscribers’ inbox habits. Our second party data pool tracks 85 trillion engagements per year across 90% of US consumer addresses giving your email marketing an edge over the competition. We leverage unprecedented subscriber insights to drive re-engagment, increase deliverability, and ultimately deliver more revenue.
The next Chapter
Our engineering team has been writing code like gangbusters because they are excited about what they are doing. They see the Klaviyo integration as an incredible market opportunity for AudiencePoint. It allows us to push our stack to new limits enabling us to deliver our award-winning products to a whole new set of customers.
This is only the Beginning
While this integration is amazing and powerful, it just provides a mechanism to access the incredible work being done around data and analytics. It’s as if we have been building a “city” of incredible data for a long, long time, and this Klaviyo integration is the interstate highway system that people use to access the city. So as we evolve the city of data, the Klaviyo integration will become more and more valuable to its users.
Conclusion
We are starting to execute on a dream we had 15 years ago of being able to help marketers improve. From the beginning, we wanted to make our customers the heroes of their companies. If you are a Klaviyo customer and want to know more, reach out to sales@audiencepoint.com and let us give you a tour of the cool things already built and a sneak peek at things lingering on our roadmap!
