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April 10, 2024 Paul Shriner

To the Victor Goes the Spoils

New rules instituted by Google and Yahoo present an opportunity for responsible marketers to grow...

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March 13, 2024 Paul Shriner

Beware of the Fraudsters

Email marketers are being told to constantly send more email. Subscriber growth is key for...

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February 27, 2024 AudiencePoint

What do you mean, my emails aren’t getting delivered?

In email marketing nothing is more important than making sure your subscribers get your emails....

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February 27, 2024 Paul Shriner

The Yahoogle Fallout

Yahoo and Google have made changes to protect the email channel. While they are good...

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January 24, 2024 Andy Perez

Revolutionizing Email Fundraising in the 2024 Elections: The Power of Data-Driven Strategies

Digital privacy changes have clouded the traditional signals for email and digital fundraising. In order...

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January 19, 2024 Paul Shriner

The Email Marketing Time Machine

Marketers love the promotions tab now, with all of the hullabaloo around deliverability and the...

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Gmail Spam Changes
January 15, 2024 Paul Shriner

Will the 0.3% Spam Rate Limit Doom Your Email Program?

Gmail and Yahoo are changing the rules for email marketing. Senders must stay below a...

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July 26, 2023 Jordan Cohen

Ad Spend Doubles, But Donations MIA

Back in October of last year, I wrote that in a soft economy for ad-tech...

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graphic that says "email re-engagement. four approaches you can take before the holidays"
November 30, 2022 AudiencePoint

Email Re-engagment: Four Approaches You Can Take Before the Holidays

Growing an email list is hard, especially with holiday deadlines looming. Email Re-engagement is the...

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April 16, 2020 Paul Shriner

Engagement is the NEW Validation

Deliverability has gotten a ton harder, and the tools afforded to email marketers have not...

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Boost KPIs with AudiencePoint’s dynamic Second Party Data Pool. Our machine learning and unique dataset bring enterprise business insights to marketers increasing market engagement. Are you ready to explore the benefits of increased engagement from subscribers? Give us some details and we’ll get connected.

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