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Engagement is the NEW Validation

Engagement is the NEW Validation

by Paul Shriner | Apr 16, 2020 | engagement, filtering, gdpr, gmail, Inbox Placement

Deliverability has gotten a ton harder, and the tools afforded to email marketers have not caught up with the filtering algorithms large mailbox providers like Gmail and Yahoo use to fight spam. They slice and dice engagement data of every subscriber on your list to...
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