Posts by Craig Van Korlaar

Connect AudiencePoint To Your Own SFTP (Public Key)

AudiencePoint and Client SFTP (Public Key) integration This guide is for connecting your own SFTP server using key-based authentication. Looking for something different? Use Client FTP to connect your own server with a username and password instead, or AudiencePoint FTP if you’d rather AudiencePoint host the server for you. The AudiencePoint Client SFTP (Public Key) […]

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Integrate AudiencePoint with your own FTP Server (Username and Password)

Connect your own FTP server to AudiencePoint (username and password) This guide is for connecting your own FTP server using a username and password. Looking for something different? Use AudiencePoint FTP if you’d rather AudiencePoint host the server for you, or Client SFTP (Public Key) to connect your own server with key-based authentication instead of […]

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Connect Amazon S3 and AudiencePoint

AudiencePoint S3 integration The AudiencePoint S3 integration connects an Amazon S3 (Simple Storage Service) bucket to AudiencePoint for file delivery, audience creation, and analysis. You can either provide your own S3 bucket credentials or let AudiencePoint create and manage one for you. Most teams complete setup in just a few minutes. What does this integration […]

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Integrate HubSpot and AudiencePoint

AudiencePoint and HubSpot Integration The AudiencePoint HubSpot integration connects your HubSpot Marketing Enterprise account so you can import contact data into AudiencePoint for analysis. The integration uses OAuth, meaning AudiencePoint will hand you off to HubSpot to complete authentication. No credentials are entered in AudiencePoint directly. During setup, you will also provide the ID of […]

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Your guide to AudiencePoint’s Recency Engagement Score

Understanding AudiencePoint’s Recency Engagement Score (“Spruce”) AudiencePoint’s Spruce Engagement Score adds a dimension that your own send history cannot provide: how actively a subscriber engages with brands via email. Someone who is consistently active across email is more likely to engage with your next send than someone who isn’t. That signal clarifies the decisions your […]

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Get the Most From AudiencePoint Inbox Placement

See which subscribers are landing in spam, before your next send Inbox Placement identifies whether individual subscribers receive your email in the Inbox or the Spam folder, helping teams find reachability issues before they appear in campaign performance metrics. What Inbox Placement measures Unlike campaign-level deliverability metrics, which only tell you where messages landed after […]

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Selecting The Best AudiencePoint Analysis Type

AudiencePoint analysis quick reference AudiencePoint provides a number of analysis types designed to answer different questions about your audience. Some focus on list quality and address validity, while others evaluate inbox placement, engagement, or overall audience health. Before creating a new analysis, choose the option that best matches your goals. The summaries below provide a […]

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How to Set Up the Klaviyo and AudiencePoint Integration

AudiencePoint and Klaviyo integration The AudiencePoint Klaviyo integration connects your Klaviyo account so you can import Klaviyo segments as AudiencePoint Audiences, run analyses, and write scores back into Klaviyo profiles. The integration uses OAuth, meaning AudiencePoint will hand you off to Klaviyo to complete authentication. No credentials are entered in AudiencePoint directly. Most teams complete […]

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How to Set Up an AudiencePoint FTP Integration

Setup a New AudiencePoint FTP Integration This guide is for using a secure FTP destination hosted by AudiencePoint (no server to manage on your end). Looking for something different? Use Client FTP to connect your own server with a username and password, or Client SFTP (Public Key) to connect your own server with key-based authentication. […]

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How to Integrate iPost and AudiencePoint

AudiencePoint and iPost Integration Integrate AudiencePoint with iPost to help you better understand subscriber engagement and improve campaign performance. Once connected, AudiencePoint can analyze your iPost lists, score contacts based on engagement and reachability, and write those scores back into iPost. You can then use those scores inside of iPost to build Dynamic Lists, improve […]

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