Playbook: AudiencePoint’s Inbox Placement
Introduction Inbox Placement is most valuable when used as part of an ongoing decision process rather than as a one-time report. The scenarios in this playbook illustrate common situations marketing teams encounter before and after sends, along with questions worth investigating and actions they may consider depending on their organization’s goals and risk tolerance. Inbox […]
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AudiencePoint Automations
A quick reference to the ways AudiencePoint can run your analyses automatically: what each type does, when it’s useful, and how to request one. What an automation is An analysis in AudiencePoint is a saved recipe: it defines which audience to look at, what to run (inbox placement, engagement scoring, address verification, and so on), […]
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