Your guide to AudiencePoint’s Recency Engagement Score
Understanding AudiencePoint’s Recency Engagement Score (“Spruce”) AudiencePoint’s Spruce Engagement Score adds a dimension that your own send history cannot provide: how actively a subscriber engages with brands via email. Someone who is consistently active across email is more likely to engage with your next send than someone who isn’t. That signal clarifies the decisions your […]
Read MoreGet the Most From AudiencePoint Inbox Placement
See which subscribers are landing in spam, before your next send Inbox Placement identifies whether individual subscribers receive your email in the Inbox or the Spam folder, helping teams find reachability issues before they appear in campaign performance metrics. What Inbox Placement measures Unlike campaign-level deliverability metrics, which only tell you where messages landed after […]
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Selecting The Best AudiencePoint Analysis Type
AudiencePoint analysis quick reference AudiencePoint provides a number of analysis types designed to answer different questions about your audience. Some focus on list quality and address validity, while others evaluate inbox placement, engagement, or overall audience health. Before creating a new analysis, choose the option that best matches your goals. The summaries below provide a […]
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