by Paul Shriner | Apr 16, 2020 | engagement, filtering, gdpr, gmail, Inbox Placement
Deliverability has gotten a ton harder, and the tools afforded to email marketers have not caught up with the filtering algorithms large mailbox providers like Gmail and Yahoo use to fight spam. They slice and dice engagement data of every subscriber on your list to...
by Paul Shriner | Jul 27, 2018 | email, gdpr, sto
Recently, I was on a website of a brand that I like and I signed up for an email newsletter. Instead of asking for explicit consent for permission to email me, it requested that I confirm that “I am not a Robot.” What is consent? Consent is a beautiful thing in...
