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Email analytics are dead. Long live email analytics!

Email analytics are dead. Long live email analytics!

by Paul Shriner | Jun 29, 2021 | deliverability, Email Marketing, engagement, Inbox Placement

Granted, the title has a touch of hyperbole, but big changes in our industry are on the way. Most notably, Apple recently announced they will be pre-caching tracking pixels from marketing emails when their new operating system is released this fall. This means the...
Engagement is the NEW Validation

Engagement is the NEW Validation

by Paul Shriner | Apr 16, 2020 | engagement, filtering, gdpr, gmail, Inbox Placement

Deliverability has gotten a ton harder, and the tools afforded to email marketers have not caught up with the filtering algorithms large mailbox providers like Gmail and Yahoo use to fight spam. They slice and dice engagement data of every subscriber on your list to...
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