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Better Data, Better Outcomes

Better Data, Better Outcomes

by Paul Shriner | Dec 1, 2021 | Email Marketing, engagement, filtering, Uncategorized

The relevancy of data matters. If your data that you use to make decisions is flawed it doesn’t matter how spectacular your delivery system is. Your data is impacting the efficacy of your efforts. In our house, my son was supposed to pick up his little sister from...
Engagement is the NEW Validation

Engagement is the NEW Validation

by Paul Shriner | Apr 16, 2020 | engagement, filtering, gdpr, gmail, Inbox Placement

Deliverability has gotten a ton harder, and the tools afforded to email marketers have not caught up with the filtering algorithms large mailbox providers like Gmail and Yahoo use to fight spam. They slice and dice engagement data of every subscriber on your list to...
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