by Paul Shriner | Sep 14, 2021 | email, Email Marketing
MailChimp, Omnivore, and Value in the Email Industry Whenever there is a big moment in the email space, everyone likes to have an opinion. The sale of MailChimp is one of those moments. MailChimp is a success story by every measure of the imagination. Three dudes...
by Paul Shriner | Aug 24, 2021 | Email Marketing, Uncategorized
STO alive and kicking The news of Apple pre-fetching tracking pixels took the email marketing industry by surprise. Email marketers began to panic. Panic because their tracking pixel-based technologies were prevalent everywhere. Technologies like open time...
by Paul Shriner | Jun 29, 2021 | deliverability, Email Marketing, engagement, Inbox Placement
Granted, the title has a touch of hyperbole, but big changes in our industry are on the way. Most notably, Apple recently announced they will be pre-caching tracking pixels from marketing emails when their new operating system is released this fall. This means the...
by audiencepoint | Jun 15, 2021 | deliverability, email, Email Marketing, engagement
Apple’s recently announced Mail Privacy Protection has received much attention over the past few days. Continuing their product story of protecting consumer information, this announcement promises to hide your open behavior and IP address from those sending you...
by Paul Shriner | Mar 23, 2020 | email, Email Marketing, hope
If you’re working from home like me, then you are dealing with a brand new world: new distractions, distributed teams, new buying patterns and a volatile economy. So, how do we adjust (and quickly), how can we continue to perform at high levels, and, as marketers, how...
