STO Alive and Kicking

STO Alive and Kicking

STO alive and kicking The news of Apple pre-fetching tracking pixels took the email marketing industry by surprise. Email marketers began to panic. Panic because their tracking pixel-based technologies were prevalent everywhere. Technologies like open time...
Email, the road ahead

Email, the road ahead

If you’re working from home like me, then you are dealing with a brand new world: new distractions, distributed teams, new buying patterns and a volatile economy. So, how do we adjust (and quickly), how can we continue to perform at high levels, and, as marketers, how...